Build Better Products

A Modern Approach to Building Successful User-Centered Products

Author: Laura Klein

Publisher: Rosenfeld Media

ISBN:

Category: Business & Economics

Page: 368

View: 786

It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience.

The Startup Way

How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

Author: Eric Ries

Publisher: Currency

ISBN:

Category: Business & Economics

Page: 400

View: 271

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Product Leadership

How Top Product Managers Launch Awesome Products and Build Successful Teams

Author: Richard Banfield

Publisher: "O'Reilly Media, Inc."

ISBN:

Category: BUSINESS & ECONOMICS

Page: 256

View: 976

In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders

UX for Developers

How to Integrate User-Centered Design Principles Into Your Day-to-Day Development Work

Author: Westley Knight

Publisher: Apress

ISBN:

Category: Computers

Page: 166

View: 108

Become more mindful of the user when building digital products, and learn how to integrate a user-centered approach into your thinking as a web or app developer. This book shows you how the user experience is the responsibility of everyone involved in creating the product and how to redefine development principles when building user-centered digital products. There are still many organizations that are not design driven, and the gap between stereotypical design and development teams needs to be bridged in order to build digital products that cater to the needs of real people. We are at a point where we see organizations that cannot bring the user experience into their core thinking falling behind their competitors. You'll see how to increase the level of UX maturity within any organization by tackling what is possibly the biggest stumbling block that stands between design and development: putting user needs ahead of system efficiency. UX for Developers shows how you can adjust your focus in order to be more mindful of the user when building digital products. Learn to care about what you build, not just for the system’s sake, but for those who will use what you build. What You'll Learn Understand what it means to build websites and applications for the user, rather than from a developer’s perspective. Review the soft skills required to build more usable digital products Discover the tools and techniques to adopt a user-focused approach to development. Improve communication throughout design and development, especially between developers and non-developers. Who This Book Is For Primary audience is Web/app developers that are looking to understand what it takes to build usable digital products. Secondary audience is UX Designers who are looking to understand the viewpoint of developers; Project managers and stakeholders who need to facilitate better working relationships between developers and designers.

التأثير: علم نفس الإقناع

Influence: The Psychology of Persuasion, Revised Edition

Author: Robert B. Cialdini

Publisher: العبيكان للنشر

ISBN:

Category: Business & Economics

Page: 348

View: 301

التأثير, الكتاب الكلاسيكي حول عملية الإقناع, يشرح مبادئ علم النفس التي تقف وراء قول الناس «نعم» لأي طلب كان, كما يشرح كيفية تطبيق فهم هذه المبادئ. الدكتور روبرت سيالديني مدرّس خبير في حقلي التأثير والإقناع المتناميين بسرعة. إن هذا الكتاب الذي ينظر إليه في الأوساط العلمية نظرة مرموقة جداً؛ فهو حصيلة خمس وثلاثين سنة من الأبحاث الدقيقة المعتمدة على الأدلة القوية، إضافة إلى برنامج استمر ثلاث سنوات من الدراسة الميدانية لما يدفع الناس إلى تغيير سلوكهم. سوف نتعلم المبادئ الستة الأساسية, وكيف نستعملها كي نصبح مهرة في فن الإقناع- وكيف ندافع عن أنفسنا ضد من يحاول أن يستغلنا بإقناعنا بما يريد. هذا الكتاب مثالي لجميع الناس العاملين في جميع نواحي الحياة. سوف تغيّر مبادئ التأثيرشخصيتك تغييراً إيجابياً قوياً وتقودك نحو النجاح. العبيكان للنشر

Basics Interactive Design: User Experience Design

Creating designs users really love

Author: Gavin Allanwood

Publisher: Bloomsbury Publishing

ISBN:

Category: Design

Page: 184

View: 599

By putting people at the centre of interactive design, user experience (UX) techniques are now right at the heart of digital media design and development. As a designer, you need to create work that will impact positively on everyone who is exposed to it. Whether it's passive and immutable or interactive and dynamic, the success of your design will depend largely on how well the user experience is constructed. User Experience Design shows how researching and understanding users' expectations and motivations can help you develop effective, targeted designs. The authors explore the use of scenarios, personas and prototyping in idea development, and will help you get the most out of the latest tools and techniques to produce interactive designs that users will love. With practical projects to get you started, and stunning examples from some of today's most innovative studios, this is an essential introduction to modern UXD.

A Guide to the Project Management Body of Knowledge (Pmbok Guide) -- Fifth Ed. (Arabic)

Author: Project Management Institute

Publisher: Project Management Institute

ISBN:

Category: Business & Economics

Page: 587

View: 184

A Guide to the Project Management Body of Knowledge (PMBOK Guide) Fifth Edition reflects the collaboration and knowledge of working project managers and provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard gives project managers the essential tools to practice project management and deliver organizational results. A 10th Knowledge Area has been added; Project Stakeholder Management expands upon the importance of appropriately engaging project stakeholders in key decisions and activities. Project data information and information flow have been redefined to bring greater consistency and be more aligned with the Data, Information, Knowledge and Wisdom (DIKW) model used in the field of Knowledge Management. Four new planning processes have been added: Plan Scope Management, Plan Schedule Management, Plan Cost Management and Plan Stakeholder Management: These were created to reinforce the concept that eac

مقدمة في الفيزياء الحرارية

An Introduction to Thermal Physics

Author: Daniel V. Schroeder

Publisher: العبيكان للنشر

ISBN:

Category: Science

Page: 435

View: 704

للفيزياء الحرارية أهمية كبيرة في فهم العالم الذي نعيش فيه، إذ إن لكل جسم من حولنا هويته الحرارية الخاصة به التي تمنحه خواص فيزيائية مختلفة. إن كتاب (الفيزياء الحرارية) وضع ليوضح علاقة حرارة المواد بما حولها، ويجيب عن كثير من الأسئلة التي يمكن أن تخطر ببالنا. وينقسم كتاب (الفيزياء الحرارية) إلى أربعة أقسام رئيسة، حيث يناقش القسم الأول الأساسيات من مثل القانونين الأول والثاني، والطاقة في الفيزياء الحرارية والتفاعلات والدلالات كالبارامغناطيسية والاتزان الميكانيكي والضغط واتزان وانتشار الجهد الميكانيكي، ويتمحور القسم الثاني حول الثرموديناميكا، والمكائن الحرارية والثلاجات ومكائن الاحتراق الداخلي والماكينة البخارية والطاقة الحرة وتحولاتها. القسم الثالث والأخير من الكتاب يتناول ميكانيكا الإحصاء، كإحصاء بولتزمان والإحصاء الكمّي، وأنظمة الجسيمات المتفاعلة. ويختتم الكتاب بملحقين: الأول عن عناصر ميكانيكا الكمّ والثاني عن النتائج الرياضية. الكتاب يحتوي على تطبيقات في مجالات متعددة، كالكيمياء والجيولوجيا وعلوم الحياة وعلوم البيئة وعلم التعدين وفيزياء الجوامد وفيزياء الفلك، وغيرها مما يساعد على استيعاب أكبر لمفاهيم الفيزياء الحرارية وأسسها. العبيكان للنشر

الإبداع الجاد استخدام قوة التفكير الجانبي لخلق أفكار جديدة

Author: إدوارد دي بونو

Publisher: العبيكان للنشر

ISBN:

Category: Self-Help

Page: 475

View: 202

بفرض أني كنت سأجلس ذات مرة وأقول في نفسي إني أحتاج إلى فكرة جديدة هنا [أدخل مجال حاجة حقيقية] ماذا كنت سأفعل؟ كنت سأجري بحثا وأحاول الخروج بفكرة منطقية جديدة. كنت سأجلس وأعبث بأصابعي أملا بأن يأتيني الإلهام. كنت سأطلب من شخص مبدع أن يقدم لي فكرة. كنت سأدعو مجموعة من الناس للقيام بعملية عصف فكري على وجه السرعة.

طعام, صلاة, حب

إمرأة تبحث عن كل شيء

Author: Elizabeth Gilbert

Publisher: ناشرون الدار العربية للعلوم

ISBN:

Category: Travel writers

Page: 406

View: 702