Big Data Analytics with Java

Author: Rajat Mehta

Publisher: Packt Publishing Ltd

ISBN: 1787282198

Category: Computers

Page: 418

View: 5397

Learn the basics of analytics on big data using Java, machine learning and other big data tools About This Book Acquire real-world set of tools for building enterprise level data science applications Surpasses the barrier of other languages in data science and learn create useful object-oriented codes Extensive use of Java compliant big data tools like apache spark, Hadoop, etc. Who This Book Is For This book is for Java developers who are looking to perform data analysis in production environment. Those who wish to implement data analysis in their Big data applications will find this book helpful. What You Will Learn Start from simple analytic tasks on big data Get into more complex tasks with predictive analytics on big data using machine learning Learn real time analytic tasks Understand the concepts with examples and case studies Prepare and refine data for analysis Create charts in order to understand the data See various real-world datasets In Detail This book covers case studies such as sentiment analysis on a tweet dataset, recommendations on a movielens dataset, customer segmentation on an ecommerce dataset, and graph analysis on actual flights dataset. This book is an end-to-end guide to implement analytics on big data with Java. Java is the de facto language for major big data environments, including Hadoop. This book will teach you how to perform analytics on big data with production-friendly Java. This book basically divided into two sections. The first part is an introduction that will help the readers get acquainted with big data environments, whereas the second part will contain a hardcore discussion on all the concepts in analytics on big data. It will take you from data analysis and data visualization to the core concepts and advantages of machine learning, real-life usage of regression and classification using Naive Bayes, a deep discussion on the concepts of clustering,and a review of simple neural networks on big data using deepLearning4j or plain Java Spark code. This book is a must-have book for Java developers who want to start learning big data analytics and want to use it in the real world. Style and approach The approach of book is to deliver practical learning modules in manageable content. Each chapter is a self-contained unit of a concept in big data analytics. Book will step by step builds the competency in the area of big data analytics. Examples using real world case studies to give ideas of real applications and how to use the techniques mentioned. The examples and case studies will be shown using both theory and code.

Smart Data Analytics

Mit Hilfe von Big Data Zusammenhänge erkennen und Potentiale nutzen

Author: Andreas Wierse,Till Riedel

Publisher: Walter de Gruyter GmbH & Co KG

ISBN: 3110463954

Category: Technology & Engineering

Page: 440

View: 7532

Wenn in Datenbergen wertvolle Geheimnisse schlummern, aus denen Profit erzielt werden soll, dann geht es um Big Data. Doch wie schöpft man aus »großen Daten« echte Werte, wenn man nicht gerade Google ist? Um aus Unternehmens-, Maschinen- oder Sensordaten einen Ertrag zu erzielen, reicht Big Data-Technologie allein nicht aus. Entscheidend sind die übergeordneten Innovations prozesse: die smarte Analyse von Big Data. Erst durch den kompetenten Einsatz der richtigen Werkzeuge und Techniken werden aus Big Data tatsächlich Smart Data. Das Praxishandbuch Smart Data Analytics gibt einen Überblick über die Technologie, die bei der Analyse von großen und heterogenen Datenmengen – inklusive Echtzeitdaten – zum Einsatz kommt. Elf Praxisbeispiele zeigen die konkrete Anwendung in kleinen und mittelständischen Unternehmen. So erfahren Sie, wie Sie Ihr Smart Data Analytics-Projekt in Ihrem eigenen Unternehmen vorbereiten und umsetzen können. Das Buch erläutert neben den organisatorischen Aspekten auch die rechtlichen Rahmenbedingungen. Und es zeigt, wie Sie sowohl den Nutzen bewerten können, der aus den Daten gezogen werden soll, als auch den Aufwand, den Sie dafür betreiben müssen. Denn Smart Data steht für mehr als nur die Untersuchung großer Datenmengen: Smart Data Analytics ist der Schlüssel zu einem smarten Umgang mit Ihren Unternehmensdaten und hilft, bislang unentdecktes Potenzial zu entdecken. Dr. Andreas Wierse studierte Mathematik und promovierte in den Ingenieurwissenschaften im Bereich Visualisierung, seit 2011 unterstützt er mittelständische Unternehmen rund um Big und Smart Data Technologie. Dr. Till Riedel lehrt als Informatiker am KIT und koordiniert im Smart Data Solution Center Baden-Württemberg und Smart Data Innovation Lab Forschung und Innovation auf industriellen Datenschätzen.

Practical Big Data Analytics

Hands-on techniques to implement enterprise analytics and machine learning using Hadoop, Spark, NoSQL and R

Author: Nataraj Dasgupta

Publisher: Packt Publishing Ltd

ISBN: 1783554401

Category: Computers

Page: 412

View: 4994

Get command of your organizational Big Data using the power of data science and analytics Key Features A perfect companion to boost your Big Data storing, processing, analyzing skills to help you take informed business decisions Work with the best tools such as Apache Hadoop, R, Python, and Spark for NoSQL platforms to perform massive online analyses Get expert tips on statistical inference, machine learning, mathematical modeling, and data visualization for Big Data Book Description Big Data analytics relates to the strategies used by organizations to collect, organize and analyze large amounts of data to uncover valuable business insights that otherwise cannot be analyzed through traditional systems. Crafting an enterprise-scale cost-efficient Big Data and machine learning solution to uncover insights and value from your organization's data is a challenge. Today, with hundreds of new Big Data systems, machine learning packages and BI Tools, selecting the right combination of technologies is an even greater challenge. This book will help you do that. With the help of this guide, you will be able to bridge the gap between the theoretical world of technology with the practical ground reality of building corporate Big Data and data science platforms. You will get hands-on exposure to Hadoop and Spark, build machine learning dashboards using R and R Shiny, create web-based apps using NoSQL databases such as MongoDB and even learn how to write R code for neural networks. By the end of the book, you will have a very clear and concrete understanding of what Big Data analytics means, how it drives revenues for organizations, and how you can develop your own Big Data analytics solution using different tools and methods articulated in this book. What you will learn - Get a 360-degree view into the world of Big Data, data science and machine learning - Broad range of technical and business Big Data analytics topics that caters to the interests of the technical experts as well as corporate IT executives - Get hands-on experience with industry-standard Big Data and machine learning tools such as Hadoop, Spark, MongoDB, KDB+ and R - Create production-grade machine learning BI Dashboards using R and R Shiny with step-by-step instructions - Learn how to combine open-source Big Data, machine learning and BI Tools to create low-cost business analytics applications - Understand corporate strategies for successful Big Data and data science projects - Go beyond general-purpose analytics to develop cutting-edge Big Data applications using emerging technologies Who this book is for The book is intended for existing and aspiring Big Data professionals who wish to become the go-to person in their organization when it comes to Big Data architecture, analytics, and governance. While no prior knowledge of Big Data or related technologies is assumed, it will be helpful to have some programming experience.

Big Data Analytics

Turning Big Data into Big Money

Author: Frank J. Ohlhorst

Publisher: John Wiley & Sons

ISBN: 1118239040

Category: Business & Economics

Page: 176

View: 7406

Unique insights to implement big data analytics and reap bigreturns to your bottom line Focusing on the business and financial value of big dataanalytics, respected technology journalist Frank J. Ohlhorst shareshis insights on the newly emerging field of big data analytics inBig Data Analytics. This breakthrough book demonstrates theimportance of analytics, defines the processes, highlights thetangible and intangible values and discusses how you can turn abusiness liability into actionable material that can be used toredefine markets, improve profits and identify new businessopportunities. Reveals big data analytics as the next wave for businesseslooking for competitive advantage Takes an in-depth look at the financial value of big dataanalytics Offers tools and best practices for working with big data Once the domain of large on-line retailers such as eBay andAmazon, big data is now accessible by businesses of all sizes andacross industries. From how to mine the data your company collects,to the data that is available on the outside, Big DataAnalytics shows how you can leverage big data into a keycomponent in your business's growth strategy.

Data Analytics and Big Data

Author: Soraya Sedkaoui

Publisher: John Wiley & Sons

ISBN: 1119528054

Category: Computers

Page: 220

View: 514

The main purpose of this book is to investigate, explore and describe approaches and methods to facilitate data understanding through analytics solutions based on its principles, concepts and applications. But analyzing data is also about involving the use of software. For this, and in order to cover some aspect of data analytics, this book uses software (Excel, SPSS, Python, etc) which can help readers to better understand the analytics process in simple terms and supporting useful methods in its application.

BIG DATA ANALYTICS

Author: Parag Kulkarni,Sarang Joshi,,Meta S. Brown

Publisher: PHI Learning Pvt. Ltd.

ISBN: 8120351169

Category: Language Arts & Disciplines

Page: 208

View: 8224

The book is an unstructured data mining quest, which takes the reader through different features of unstructured data mining while unfolding the practical facets of Big Data. It emphasizes more on machine learning and mining methods required for processing and decision-making. The text begins with the introduction to the subject and explores the concept of data mining methods and models along with the applications. It then goes into detail on other aspects of Big Data analytics, such as clustering, incremental learning, multi-label association and knowledge representation. The readers are also made familiar with business analytics to create value. The book finally ends with a discussion on the areas where research can be explored.

Big-Data Analytics for Cloud, IoT and Cognitive Computing

Author: Kai Hwang,Min Chen

Publisher: John Wiley & Sons

ISBN: 1119247020

Category: Computers

Page: 432

View: 2904

The definitive guide to successfully integrating social, mobile, Big-Data analytics, cloud and IoT principles and technologies The main goal of this book is to spur the development of effective big-data computing operations on smart clouds that are fully supported by IoT sensing, machine learning and analytics systems. To that end, the authors draw upon their original research and proven track record in the field to describe a practical approach integrating big-data theories, cloud design principles, Internet of Things (IoT) sensing, machine learning, data analytics and Hadoop and Spark programming. Part 1 focuses on data science, the roles of clouds and IoT devices and frameworks for big-data computing. Big data analytics and cognitive machine learning, as well as cloud architecture, IoT and cognitive systems are explored, and mobile cloud-IoT-interaction frameworks are illustrated with concrete system design examples. Part 2 is devoted to the principles of and algorithms for machine learning, data analytics and deep learning in big data applications. Part 3 concentrates on cloud programming software libraries from MapReduce to Hadoop, Spark and TensorFlow and describes business, educational, healthcare and social media applications for those tools. The first book describing a practical approach to integrating social, mobile, analytics, cloud and IoT (SMACT) principles and technologies Covers theory and computing techniques and technologies, making it suitable for use in both computer science and electrical engineering programs Offers an extremely well-informed vision of future intelligent and cognitive computing environments integrating SMACT technologies Fully illustrated throughout with examples, figures and approximately 150 problems to support and reinforce learning Features a companion website with an instructor manual and PowerPoint slides www.wiley.com/go/hwangIOT Big-Data Analytics for Cloud, IoT and Cognitive Computing satisfies the demand among university faculty and students for cutting-edge information on emerging intelligent and cognitive computing systems and technologies. Professionals working in data science, cloud computing and IoT applications will also find this book to be an extremely useful working resource.

Big Data Analytics

Tools and Technology for Effective Planning

Author: Arun K. Somani,Ganesh Chandra Deka

Publisher: CRC Press

ISBN: 1315391244

Category: Computers

Page: 399

View: 5338

The proposed book will discuss various aspects of big data Analytics. It will deliberate upon the tools, technology, applications, use cases and research directions in the field. Chapters would be contributed by researchers, scientist and practitioners from various reputed universities and organizations for the benefit of readers.

Big Data Analytics

Methods and Applications

Author: Saumyadipta Pyne,B.L.S. Prakasa Rao,S.B. Rao

Publisher: Springer

ISBN: 8132236289

Category: Computers

Page: 276

View: 5267

This book has a collection of articles written by Big Data experts to describe some of the cutting-edge methods and applications from their respective areas of interest, and provides the reader with a detailed overview of the field of Big Data Analytics as it is practiced today. The chapters cover technical aspects of key areas that generate and use Big Data such as management and finance; medicine and healthcare; genome, cytome and microbiome; graphs and networks; Internet of Things; Big Data standards; bench-marking of systems; and others. In addition to different applications, key algorithmic approaches such as graph partitioning, clustering and finite mixture modelling of high-dimensional data are also covered. The varied collection of themes in this volume introduces the reader to the richness of the emerging field of Big Data Analytics.

Big Data and Analytics

Strategic and Organizational Impacts

Author: Vincenzo Morabito

Publisher: Springer

ISBN: 3319106651

Category: Business & Economics

Page: 183

View: 3526

This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.

Big Data Analytics

Author: N.A

Publisher: Elsevier

ISBN: 0444634975

Category: Mathematics

Page: 390

View: 7802

While the term Big Data is open to varying interpretation, it is quite clear that the Volume, Velocity, and Variety (3Vs) of data have impacted every aspect of computational science and its applications. The volume of data is increasing at a phenomenal rate and a majority of it is unstructured. With big data, the volume is so large that processing it using traditional database and software techniques is difficult, if not impossible. The drivers are the ubiquitous sensors, devices, social networks and the all-pervasive web. Scientists are increasingly looking to derive insights from the massive quantity of data to create new knowledge. In common usage, Big Data has come to refer simply to the use of predictive analytics or other certain advanced methods to extract value from data, without any required magnitude thereon. Challenges include analysis, capture, curation, search, sharing, storage, transfer, visualization, and information privacy. While there are challenges, there are huge opportunities emerging in the fields of Machine Learning, Data Mining, Statistics, Human-Computer Interfaces and Distributed Systems to address ways to analyze and reason with this data. The edited volume focuses on the challenges and opportunities posed by "Big Data" in a variety of domains and how statistical techniques and innovative algorithms can help glean insights and accelerate discovery. Big data has the potential to help companies improve operations and make faster, more intelligent decisions. Review of big data research challenges from diverse areas of scientific endeavor Rich perspective on a range of data science issues from leading researchers Insight into the mathematical and statistical theory underlying the computational methods used to address big data analytics problems in a variety of domains

Big Data Analytics in Cybersecurity

Author: Onur Savas,Julia Deng

Publisher: CRC Press

ISBN: 1351650416

Category: Business & Economics

Page: 336

View: 4975

Big data is presenting challenges to cybersecurity. For an example, the Internet of Things (IoT) will reportedly soon generate a staggering 400 zettabytes (ZB) of data a year. Self-driving cars are predicted to churn out 4000 GB of data per hour of driving. Big data analytics, as an emerging analytical technology, o?ers the capability to collect, store, process, and visualize these vast amounts of data. Big Data Analytics in Cybersecurity examines security challenges surrounding big data and provides actionable insights that can be used to improve the current practices of network operators and administrators. Applying big data analytics in cybersecurity is critical. By exploiting data from the networks and computers, analysts can discover useful network information from data. Decision makers can make more informative decisions by using this analysis, including what actions need to be performed, and improvement recommendations to policies, guidelines, procedures, tools, and other aspects of the network processes. Bringing together experts from academia, government laboratories, and industry, the book provides insight to both new and more experienced security professionals, as well as data analytics professionals who have varying levels of cybersecurity expertise. It covers a wide range of topics in cybersecurity, which include: Network forensics Threat analysis Vulnerability assessment Visualization Cyber training. In addition, emerging security domains such as the IoT, cloud computing, fog computing, mobile computing, and cyber-social networks are examined. The book ?rst focuses on how big data analytics can be used in di?erent aspects of cybersecurity including network forensics, root-cause analysis, and security training. Next it discusses big data challenges and solutions in such emerging cybersecurity domains as fog computing, IoT, and mobile app security. The book concludes by presenting the tools and datasets for future cybersecurity research.

Big Data Analytics Strategies for the Smart Grid

Author: Carol L. Stimmel

Publisher: CRC Press

ISBN: 1482218291

Category: Computers

Page: 256

View: 9232

By implementing a comprehensive data analytics program, utility companies can meet the continually evolving challenges of modern grids that are operationally efficient, while reconciling the demands of greenhouse gas legislation and establishing a meaningful return on investment from smart grid deployments. Readable and accessible, Big Data Analytics Strategies for the Smart Grid addresses the needs of applying big data technologies and approaches, including Big Data cybersecurity, to the critical infrastructure that makes up the electrical utility grid. It supplies industry stakeholders with an in-depth understanding of the engineering, business, and customer domains within the power delivery market. The book explores the unique needs of electrical utility grids, including operational technology, IT, storage, processing, and how to transform grid assets for the benefit of both the utility business and energy consumers. It not only provides specific examples that illustrate how analytics work and how they are best applied, but also describes how to avoid potential problems and pitfalls. Discussing security and data privacy, it explores the role of the utility in protecting their customers’ right to privacy while still engaging in forward-looking business practices. The book includes discussions of: SAS for asset management tools The AutoGrid approach to commercial analytics Space-Time Insight’s work at the California ISO (CAISO) This book is an ideal resource for mid- to upper-level utility executives who need to understand the business value of smart grid data analytics. It explains critical concepts in a manner that will better position executives to make the right decisions about building their analytics programs. At the same time, the book provides sufficient technical depth that it is useful for data analytics professionals who need to better understand the nuances of the engineering and business challenges unique to the utilities industry.

Big Data Analytics with SAS

Get actionable insights from your Big Data using the power of SAS

Author: David Pope

Publisher: Packt Publishing Ltd

ISBN: 1788294319

Category: Computers

Page: 266

View: 4456

Leverage the capabilities of SAS to process and analyze Big Data About This Book Combine SAS with platforms such as Hadoop, SAP HANA, and Cloud Foundry-based platforms for effecient Big Data analytics Learn how to use the web browser-based SAS Studio and iPython Jupyter Notebook interfaces with SAS Practical, real-world examples on predictive modeling, forecasting, optimizing and reporting your Big Data analysis with SAS Who This Book Is For SAS professionals and data analysts who wish to perform analytics on Big Data using SAS to gain actionable insights will find this book to be very useful. If you are a data science professional looking to perform large-scale analytics with SAS, this book will also help you. A basic understanding of SAS will be helpful, but is not mandatory. What You Will Learn Configure a free version of SAS in order do hands-on exercises dealing with data management, analysis, and reporting. Understand the basic concepts of the SAS language which consists of the data step (for data preparation) and procedures (or PROCs) for analysis. Make use of the web browser based SAS Studio and iPython Jupyter Notebook interfaces for coding in the SAS, DS2, and FedSQL programming languages. Understand how the DS2 programming language plays an important role in Big Data preparation and analysis using SAS Integrate and work efficiently with Big Data platforms like Hadoop, SAP HANA, and cloud foundry based systems. In Detail SAS has been recognized by Money Magazine and Payscale as one of the top business skills to learn in order to advance one's career. Through innovative data management, analytics, and business intelligence software and services, SAS helps customers solve their business problems by allowing them to make better decisions faster. This book introduces the reader to the SAS and how they can use SAS to perform efficient analysis on any size data, including Big Data. The reader will learn how to prepare data for analysis, perform predictive, forecasting, and optimization analysis and then deploy or report on the results of these analyses. While performing the coding examples within this book the reader will learn how to use the web browser based SAS Studio and iPython Jupyter Notebook interfaces for working with SAS. Finally, the reader will learn how SAS's architecture is engineered and designed to scale up and/or out and be combined with the open source offerings such as Hadoop, Python, and R. By the end of this book, you will be able to clearly understand how you can efficiently analyze Big Data using SAS. Style and approach The book starts off by introducing the reader to SAS and the SAS programming language which provides data management, analytical, and reporting capabilities. Most chapters include hands on examples which highlights how SAS provides The Power to Know©. The reader will learn that if they are looking to perform large-scale data analysis that SAS provides an open platform engineered and designed to scale both up and out which allows the power of SAS to combine with open source offerings such as Hadoop, Python, and R.

Handbook of Big Data Analytics

Author: Wolfgang Karl Härdle,Henry Horng-Shing Lu,Xiaotong Shen

Publisher: Springer

ISBN: 3319182846

Category: Computers

Page: 538

View: 324

Addressing a broad range of big data analytics in cross-disciplinary applications, this essential handbook focuses on the statistical prospects offered by recent developments in this field. To do so, it covers statistical methods for high-dimensional problems, algorithmic designs, computation tools, analysis flows and the software-hardware co-designs that are needed to support insightful discoveries from big data. The book is primarily intended for statisticians, computer experts, engineers and application developers interested in using big data analytics with statistics. Readers should have a solid background in statistics and computer science.

Big Data Analytics with Applications in Insider Threat Detection

Author: Bhavani Thuraisingham,Pallabi Parveen,Mohammad Mehedy Masud,Latifur Khan

Publisher: CRC Press

ISBN: 1498705480

Category: Computers

Page: 544

View: 8358

Today's malware mutates randomly to avoid detection, but reactively adaptive malware is more intelligent, learning and adapting to new computer defenses on the fly. Using the same algorithms that antivirus software uses to detect viruses, reactively adaptive malware deploys those algorithms to outwit antivirus defenses and to go undetected. This book provides details of the tools, the types of malware the tools will detect, implementation of the tools in a cloud computing framework and the applications for insider threat detection.

Data Science and Big Data Analytics

Discovering, Analyzing, Visualizing and Presenting Data

Author: EMC Education Services

Publisher: John Wiley & Sons

ISBN: 1118876059

Category: Computers

Page: 432

View: 5528

Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Corresponding data sets are available at www.wiley.com/go/9781118876138. Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!

Big Data Analytics

A Social Network Approach

Author: Mrutyunjaya Panda,Ajith Abraham,Aboul Ella Hassanien

Publisher: CRC Press

ISBN: 1351622587

Category: Business & Economics

Page: 316

View: 5612

Social networking has increased drastically in recent years, resulting in an increased amount of data being created daily. Furthermore, diversity of issues and complexity of the social networks pose a challenge in social network mining. Traditional algorithm software cannot deal with such complex and vast amounts of data, necessitating the development of novel analytic approaches and tools. This reference work deals with social network aspects ofbig data analytics. It covers theory, practices and challenges in social networking. The book spans numerous disciplines like neural networking, deep learning, artificial intelligence, visualization, e-learning in higher education, e-healthcare, security and intrusion detection.

Data Science and Big Data Analytics

ACM-WIR 2018

Author: Durgesh Kumar Mishra,Xin-She Yang,Aynur Unal

Publisher: Springer

ISBN: 9811076413

Category: Computers

Page: 406

View: 6473

This book presents conjectural advances in big data analysis, machine learning and computational intelligence, as well as their potential applications in scientific computing. It discusses major issues pertaining to big data analysis using computational intelligence techniques, and the conjectural elements are supported by simulation and modelling applications to help address real-world problems. An extensive bibliography is provided at the end of each chapter. Further, the main content is supplemented by a wealth of figures, graphs, and tables, offering a valuable guide for researchers in the field of big data analytics and computational intelligence.

Analytics in a Big Data World

The Essential Guide to Data Science and its Applications

Author: Bart Baesens

Publisher: John Wiley & Sons

ISBN: 1118892747

Category: Business & Economics

Page: 256

View: 6435

The guide to targeting and leveraging business opportunitiesusing big data & analytics By leveraging big data & analytics, businesses create thepotential to better understand, manage, and strategicallyexploiting the complex dynamics of customer behavior. Analyticsin a Big Data World reveals how to tap into the powerful toolof data analytics to create a strategic advantage and identify newbusiness opportunities. Designed to be an accessible resource, thisessential book does not include exhaustive coverage of allanalytical techniques, instead focusing on analytics techniquesthat really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topicsof big data, analytics and its applications in e.g. credit risk,marketing, and fraud to provide a clear roadmap for organizationsthat want to use data analytics to their advantage, but need a goodstarting point. Baesens has conducted extensive research on bigdata, analytics, customer relationship management, web analytics,fraud detection, and credit risk management, and uses thisexperience to bring clarity to a complex topic. Includes numerous case studies on risk management, frauddetection, customer relationship management, and web analytics Offers the results of research and the author's personalexperience in banking, retail, and government Contains an overview of the visionary ideas and currentdevelopments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand termswithout an undo emphasis on mathematics and the minutiae ofstatistical analysis For organizations looking to enhance their capabilities via dataanalytics, this resource is the go-to reference for leveraging datato enhance business capabilities.