WINNER: 2016 Marketing Book of the Year; Small Biz Book Awards. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Whether you're starting a business or aiming to grow, this book shows you how to get better results from your marketing efforts. Marketing with valuable content really works - this book shows you how to grow your business by raising awareness of your brand, turning prospects into buyers and buyers into long-term fans. This fully revised second edition of Valuable Content Marketing is a clear, practical guide that helps you make sense of marketing in the digital world and learn to enjoy the journey. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for small-business owners and sales, marketing and branding professionals as well as practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development from Desynit to household names like HSBC.
Stories and Recipes to Share with Family and Friends
Author: Trisha Yearwood
Publisher: Clarkson Potter
Country music star and bestselling cookbook author Trisha Yearwood, host of Food Network’s Trisha’s Southern Kitchen, is back with an encore of recipes that once again share her family traditions and warm home-grown cooking style. In her debut cookbook, Georgia Cooking in an Oklahoma Kitchen, Trisha proved that there’s much more to her than an award-winning country music career, as she welcomed us into her kitchen and served up a feast of flavorful meals and heartwarming personal anecdotes. Now, in Cooking for Family and Friends, Trisha opens her life and her kitchen once more with a trove of recipes from a lifetime of potlucks and colorful gatherings. Trisha has that southern hospitality gene and she’s a big believer that cooking for someone else is an act of love. From breakfasts in bed to hearty casseroles and festive holiday meals, Trisha’s delicious recipes are dedicated to her loved ones, including her husband Garth Brooks (who’s her number one cooking fan and the contributor of a few knockout recipes of his own). Trisha knows how good it feels to bring something to the table. It brings everyone closer together if they’ve had a hand in preparing a meal. These recipes all come with memories attached—of potlucks with good friends, church suppers, family fish fries, and beach picnics, Mother’s Day, and Christmas gatherings. Many are handed down from her mother, her aunts and cousins, or longtime friends, while others are her own contemporary improvisations on classic southern fare. Each one—whether a main dish, a tasty side, or a decadent dessert—comes with a heartwarming story from Trisha’s life that may remind you of some of your own favorite family foods, or inspire you to create new traditions. You don’t have to be a southerner to enjoy Yearwood family specialties such as: • Hot Corn Dip • Cornbread Salad with French Dressing • Baked Bean Casserole • Jambalaya • Pumpkin Roll • Old Fashioned Strawberry Shortcake Plus, Trisha (and her sister and mother) offer up loads of practical advice, on everything from easily icing a cake to cutting a slice of pie, time-saving tips; and ingredient substitutions. With full-color photographs taken at Trisha’s home, this soulful and sincere testament to a southern life well-lived will delight both country music fans and home cooks everywhere.
Memories and Recipes of an American Basque Daughter
Author: Mary Ancho Davis
Publisher: University of Nevada Press
An intimate Basque cookbook peppered with family stories and photos and jam-packed with delicious recipes. Mary Ancho Davis invites everyone to join her at her mother's table as she recalls her family's traditions and history and shares special memories from her mother Dominga's kitchen. From huge cream puffs filled with heavy cream skimmed from the top of raw milk, to recollections of ringing the large iron triangle hanging from a tree branch outside the kitchen door, in Chorizos in an Iron Skillet Ancho Davis offers wonderful details about life and meals on her family's Basque ranch. When Ancho Davis's mother emigrated to the United States from Vizcaya, Spain, she brought many traditional Basque family recipes. Soon after arriving in the vast western land of Nevada, she realized that her ancestors' culinary traditions would need to be altered and adapted in her new home. No longer were standard ingredients readily available, as they had been in the Old Country. Dominga also learned to adjust favorite recipes to accommodate the tastes of friends, neighbors, and ranch hands not familiar with Basque flavors. In this charming cookbook, Mary Ancho Davis traces a clear path from Old Country traditional dishes to their modern versions as she shares her family's recipes and details the evolution of Basque cooking in America. A personal cookbook from one Basque family, Chorizos in an Iron Skillet is also an engaging cultural study of culinary traditions that spans several generations of Basque immigration to the American West. With recipes for everything from Chicken with Chocolate and Dominga's Basque Chorizos to Dried Apricot Pie, these Basque ranch dishes offer a multitude of delicious ideas for down-home cooking. Illustrated with photographs from the Ancho family, plus helpful advice on ingredients and cooking techniques, Chorizos in an Iron Skillet is the perfect kitchen companion for filling your home with the flavors and aromas of Basque cooking.