Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Customers
Author: Joe Natoli
Creating an app, site or any product that succeeds — or sells — is most definitely a tall order. Designing anything for people is tough, because we’re inherently complex and...well...messy. Which means that things like market share and ROI don’t come easy. But time and effort spent finding the right problems to solve allows designers, developers and product teams to take quantum leaps forward in exceeding the expectations of everyone involved. In Think First, Joe Natoli shows you exactly how to do this, using lessons learned from his 26 years as a UX consultant to Fortune 100 and 500 organizations. You’ll find proven principles, step-by-step methods and straightforward, jargon-free advice that can be applied to any kind of digital product. Think First proves that while people are indeed messy and complex, designing for them doesn’t have to be.
Shock. Disbelief. Pain. Embarrassment. These are just a few emotions victims of trolling and flaming might experience. Although trolling can be humiliating, there is still hope. Readers will encounter thoughtful and engaging ideas for how to cope with and heal from trolling, as well as a detailed list of 10 questions they can ask a professional about the experience. Useful tips help readers prevent it from happening in the first place and uncover commonly held myths about trolling. This essential 21st century resource can help any teen trying to cope with the intensely emotional experience of online trolling.
Is your “big idea” worth pursuing? What if you could test your business model earlier in the process—before you’ve expended valuable time and resources? You’ve talked to customers. You’ve identified problems that need solving, and maybe even built a minimum viable product. But now there’s a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? Scaling Lean offers an invaluable blueprint for modeling startup success. You’ll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong. You’ll also learn how to: · ballpark the viability of a business model using a simple five-minute back-of-the-envelope estimation. · stop using current revenue as a measure of progress (it forces you to fly blind and, often, to overpromise to your shareholders) and instead embrace the metric of traction—which helps you identify the leading indicators for future business model growth. · set progressive goals that set you up for exponential long-term success by implementing a staged 10X rollout strategy, like one employed by Facebook and Tesla. · stop burying your breakthrough insights in failed experiments, but rather illuminate them using two-week LEAN sprints to quickly source, rank, and test ideas. Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tactical handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage. From the Hardcover edition.
How to Stop Doubting Your Greatness and Start Living an Awesome Life: Embrace self care with one of the world's most fun self help books
Author: Jen Sincero
Publisher: Hachette UK
YOU ARE A BADASS IS THE SELF-HELP BOOK FOR PEOPLE WHO DESPERATELY WANT TO IMPROVE THEIR LIVES BUT DON'T WANT TO GET BUSTED DOING IT. In this refreshingly entertaining how-to guide, bestselling author and world-traveling success coach, Jen Sincero, serves up 27 bitesized chapters full of hilariously inspiring stories, sage advice, easy exercises, and the occasional swear word, helping you to: - Identify and change the self-sabotaging beliefs and behaviours that stop you from getting what you want. - Create a life you totally love. And create it NOW! - Make some damn money already. The kind you've never made before. By the end of You Are a Badass, you'll understand why you are how you are, how to love what you can't change, how to change what you don't love, and how to use The Force to kick some serious ass.
How to Keep Your Motivation Strong, Your Vibe High, and Your Quest for Transformation Unstoppable: The little gift book that will change your life!
Author: Jen Sincero
Publisher: Hachette UK
For anyone who has ever had trouble staying motivated while trailblazing towards success, YOU ARE A BADASS EVERY DAY is the concise, crystal clear companion which will keep you fresh, grateful, mighty, and driven. In one hundred exercises, reflections, and cues that you can use to immediately realign your mind and keep your focus unwavering, this guide will show you how to keep the breakthroughs catalyzed by Sincero's iconic books YOU ARE A BADASS and YOU ARE A BADASS AT MAKING MONEY going. Owning your power to ascend to badassery is just the first step in creating the life you deserve--YOU ARE A BADASS EVERY DAY is the accountability buddy you can keep in your back pocket to power through obstacles, overcome the doubts that hold you back from greatness, and keep the fires of determination roaring while you reach your goals.
Save 12 Hours of Note-Taking and a Lifetime of Forgetting What You Read Have you ever spent 10, 20, 30 hours reading a book, only to forget what you learned from it? Do you avoid writing all over the insides of your brand new books just so you can keep them in perfect condition? How much effort does it take for you to extract all of your notes, post-its, highlights and dog ears from your books and eBooks? And when was the last time you reviewed and of those notes that you spent all that time making, anyway? So many people had been having the same problem. After talking to many lifelong-learners, it's been said that we completely forget (Google the Ebbinghaus forgetting curve, seriously) 90% of what we read within a couple of weeks on average. It turns out, though, that there are ways to slow down the rate of forgetting and sometimes even eliminate forgetting altogether if we take some simple actions. Real learning doesn't occur on the first read of a book. Real learning doesn't even happen on the 2nd or 3rd review of our book notes. It happens only when we take action. We all have heard that key to success in learning and memory is repetition. And in order to save 10, 20, 30, or 100 hours of precious time (that we all don't have) reading and reviewing long books, it's important to have good notes to review that will give you the key points of a book and sum everything up for you in a short window of time. CompanionReads has helped over 50,000 people with learning. We've saved people a ton of time making notes and summarizing books for them in an easy to use format. Imagine reading an entire book without taking any notes and then spending only 30 minutes reviewing a set of well structured and professionally written notes that easily give you only the golden nuggets of a book that you own. Think about how easy for you it would be to then go out and take action on those ideas and start getting the results that the authors of these books intended for you. Not do this means you'll lose the 10 hours or so that you spent reading that book. Not only that but think about the 1,000's of hours or $1,000's of dollars you would've made or saved had you immediately implemented the strategies you read, rather than let them get forgotten on a bookshelf. You could be missing out on opportunities that could potentially double, or triple or 10X your income. The improvement in the quality of your life would be immeasurable. With massive action, you'd lose those 20 extra pounds of belly fat in a couple of short months, get that romantic partner you've always dreamed of and find yourself finally living in your ideal home. At CompanionReads, we analyze the books, take notes, extract the key ideas from them, and structure them for you in an easily digestible, actionable, 30-60 minute format. We take our work seriously. All of our content goes through a professional double-edit process. We use these notes ourselves, so we make sure that our content is great quality. Your Guides Will Include A comprehensive synopsis of the original book (great for pre-reading) An editorial review (for your enjoyment) A chapter by chapter analysis An index of the key words, people, phrases and resources of the original book 10+ hours of note-taking and extraction condensed into 30-60 minutes A well-structured and formatted eBook, Paperback or Audiobook Professionally written and edited content that can be used over and over again Get started with real learning. Save over 12 hours of note-taking and never forget what you read, ever. Get yours now.