The book describes: Digital Marketing Applications concept and techniques. Value Chain of Digital Marketing Process and Operations. Why Digital Marketing is useful for each and every Business. Basis picture of what will a business miss out on if they don't market their products/services online. Technological edge for a venture when they implement digital marketing well in their firm. Branding with the help of Digital Marketing Tools. Financial payment methods to help determine annual budget for Digital Marketers. Determine a bid strategy based on your goals. Social Media Advertisement Platforms. What are some of the best ways to integrate email marketing with social media participation? Digital marketing and measurement model. How do you use Web Analytics effectively to make most out of it for your business? Future Evolution of Digital Marketing and Role of WordPress in it. Digital Marketing- A Great Tool for Market research. Copywrites- An Art or Science Copyright- A Globally Practiced Method to Prevent Plagiarism and Control Data Duplicity. How a Business Can Convert its Visitors into Qualified Business Leads Using CRM/AI. How an Entrepreneur setup an Online Store for Their Online Business (Including- Business Case-I & II).
„Bitte senden Sie Ihre Bewerbung auf Englisch“ – die Nachfrage nach englischen Bewerbungen steigt auch innerhalb Deutschlands. Für internationale Firmen ist die englische Bewerbung längst selbstverständlich. Dieser Ratgeber zeigt Ihnen, wie Sie sich innerhalb Deutschlands, aber auch im angloamerikanischen Sprachraum auf Englisch bewerben, wie Sie einen englischen Lebenslauf und ein Anschreiben verfassen und bei einem Interview bestehen. Zudem erhalten Sie viele nützliche Adressen und Tipps für die Jobsuche sowie Muster von Anschreiben und Lebensläufen.
Author: Management Association, Information Resources
Publisher: IGI Global
Category: Business & Economics
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author: Mike Harwood,Marcus Goncalves,Matthew Pemble
Publisher: Jones & Bartlett Publishers
Security Strategies in Web Applications and Social Networking provides a unique, in-depth look at how to secure mobile users as customer-facing information migrates from mainframe computers and application servers to Web-enabled applications. Written by an industry expert, this book provides a comprehensive explanation of the evolutionary changes that have occurred in computing, communications, and social networking and discusses how to secure systems against all the risks, threats, and vulnerabilities associated with Web-enabled applications accessible via the Internet. Using examples and exercises, this book incorporates hands-on activities to prepare readers to successfully secure Web-enabled applications. The Jones & Bartlett Learning: Information Systems Security & Assurance Series delivers fundamental IT security principles packed with real-world applications and examples for IT Security, Cybersecurity, Information Assurance, and Information Systems Security programs. Authored by Certified Information Systems Security Professionals (CISSPs), and reviewed by leading technical experts in the field, these books are current, forward-thinking resources that enable readers to solve the cybersecurity challenges of today and tomorrow.
Doctoral Thesis / Dissertation from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 3.55, Atlantic International University (Atlantic international university), course: Doctorate in Marketing, language: English, abstract: This research work investigated the effectiveness of online marketing on integrated marketing communication strategy. Specifically, the work aimed at assessing the extent online platform improves the effectiveness of integrated marketing communication strategy. To achieve the objectives of the study, the researcher employed descriptive survey where the marketing/sales department officers of three organization were sampled to collect relevant information regarding the effectiveness of online marketing in actualizing the goal of integrated marketing communication. The organization sampled includes Coca-Cola Nigeria (multinational firm), Uber Nigeria (multinational Firm) and ABC paint (domestic firm) in carrying out the study. Information was obtained from the respondents using questionnaire instrument of data collection using 5 point Likert Scale. The data was analyzed using descriptive statistics (mean, standard deviation, Skewness etc) and frequencies (percentages, table and graph). From the research findings, it was revealed that online marketing is effective in integrated marketing communication strategy of the organisation by increasing the brand awareness, improves customer satisfaction, easy integration and management, and facilitates automation of marketing activities. It was equally revealed that integrated marketing online effectiveness can be measured using a number of metrics including consumer interaction on site, number of repeated visit, sales volume and profits among others. The researcher also discovered that the trending online marketing tools employed by most organisation includes, e-mail marketing, social media marketing, search engine marketing, artificial intelligence and chartbot among others. It is therefore recommended among others that organizations need to employ various artificial intelligence technology to gather as much information as they can about their customer needs, psychographic, geographic and demographic information to determine what marketing strategy and medium will appeal most to the targeted customers and channel more of the marketing effort towards such direction.
The next thirty days could change the life of your business. How To Flood Your Website With Traffic in 30 days Learn to navigate an online landscape that's constantly shifting by following the tested and reliable method pioneered by Romuald Andrade, who has been guiding small businesses and national brands to Internet success for more than nine years. By using his 30-Day Plan, you'll have real, solid benchmarks for your success and tracking your progress toward making money with your latest endeavor through the application of digital marketing. This book will guide you, step-by-step, through the process of developing your presence on the Internet - from assembling your virtual team, to creating a website that will draw the right kind of traffic, to enacting an email marketing campaign to convert leads into customers who buy. Along the way, you'll navigate the complicated waters of SEO and social media. Through extensive examples, you'll come to understand how to address the needs of your target audience, making sure that as they enter into the buying cycle, they come to see your brand as providing solutions to problems they didn't realize they had. Lastly, with the 30-Day Plan, you'll see your enterprise grow in stages you can see with results you can measure. If you want your next product launch to succeed... If you want to increase the reach of your service... If you understand the value of a marketing program that's both comprehensive and simple to put into practice... you owe it to yourself to read Beginners Guide to Digital Marketing.
A fun and easy guide to creating the next great Facebookapp! Want to build the next runaway Facebook app like Farmville orMafia Wars? Interested in leveraging Facebook app development aspart of a marketing strategy? Whether you want to build your ownFacebook app from scratch, extend an existing Facebook app, orcreate a game, this book gets you up and running in no time. Masterthe Facebook toolkit, get acquainted with the Facebook Markup andQuery languages, navigate the Facebook API—even learn how tomake money with your new app! Shows you how to build the next great Facebook application withjust basic HTML and scripting skills Delves into what makes a good app and what makes a lucrativeapp Explores how to create Facebook apps for marketing and viralreach, creating apps that can make money, and Facebook gamedevelopment Reviews the Facebook toolkit and gets you started with the MyFirst Facebook application Covers Facebook Markup and Query languages, navigating theFacebook API, and how to create a compelling interface Create the next killer Facebook app with this approachable, funguide!
The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Zhihong Qian,Lei Cao,Weilian Su,Tingkai Wang,Huamin Yang
Author: Zhihong Qian,Lei Cao,Weilian Su,Tingkai Wang,Huamin Yang
Publisher: Springer Science & Business Media
Category: Technology & Engineering
CSIE 2011 is an international scientific Congress for distinguished scholars engaged in scientific, engineering and technological research, dedicated to build a platform for exploring and discussing the future of Computer Science and Information Engineering with existing and potential application scenarios. The congress has been held twice, in Los Angeles, USA for the first and in Changchun, China for the second time, each of which attracted a large number of researchers from all over the world. The congress turns out to develop a spirit of cooperation that leads to new friendship for addressing a wide variety of ongoing problems in this vibrant area of technology and fostering more collaboration over the world. The congress, CSIE 2011, received 2483 full paper and abstract submissions from 27 countries and regions over the world. Through a rigorous peer review process, all submissions were refereed based on their quality of content, level of innovation, significance, originality and legibility. 688 papers have been accepted for the international congress proceedings ultimately.
The only IT guide you need You're busy-very busy. You need reliable, practical answers to yourIT questions, and you need them now. The Vest Pocket Guide toInformation Technology, Second Edition is a handy pocketproblem-solver designed to provide you with the quickest route to asolution. Practical, reader-friendly, and thoroughly illustrated,this updated handbook provides complete guidance for the complex,ever-changing world of IT to help you quickly pinpoint what youneed to look for, what to watch out for, what to do, and how to doit. Written by two all-time bestselling accounting and finance authors,Jae Shim and Joel Siegel, this thoroughly updated Second Editionincludes tables, forms, checklists, questionnaires, practical tips,and sample reports to help you avoid and resolve any and all ITdilemmas. A must-read for business professionals, financialmanagers and consultants, production and operation managers,accountants, COOs, CFOs, and CEOs, this handy guide helpsyou: * Select the best hardware for particular applicationneedsStrategically use IT systems * Use the best software in planning and control * Select Sarbanes-Oxley compliance software * Prevent fraud through computerized security * Effectively apply Management Information Systems (MIS) * Use online databases to make business decisions * Use a decision support system (DSS) and an executive informationsystem (EIS) to improve the quality of analysis, evaluation, anddecision making * Understand emerging trends and developments in informationtechnology * Harness marketing information systems to improve sales planning,sales forecasting, market research, and advertising * Evaluate and manage an IT project Your professional success depends on keeping abreast of the latestthinking and applications in information technology. The VestPocket Guide to Information Technology, Second Edition gives youall the information you need to make optimum decisions now and planahead for later.
100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
Author: Jay Levinson
Publisher: Entrepreneur Press
Category: Business & Economics
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!
"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and strategies"--Provided by publisher.
Bachelor Thesis from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,6, University of Lincoln (Business and Law), language: English, abstract: Abstract Title: A study of Marketing and Online Marketing tools which improve online success. Purpose The objective of this study was to identify and analyse the opportunities of new technologies for companies and how they take benefit of it. The most important online marketing tools were presented in detail to underpin the theoretic concepts of marketing. Methodology A literature review about marketing and online marketing objectives were carried out. This was used on recent occurrences and developments in the online marketing sector. Findings Online marketing is not only important for companies to increase turnover, it is nowadays necessary to stay competitive to survive. Companies which do not implement online marketing in their classical marketing activities have a strong competitive disadvantage in today’s environment. Research limitations / implications More insight could be given on how important online marketing is for different industrial sectors. In some sectors a classical customer relationship could be still more important than others, so one has to be cautious with generalisations about how useful online marketing is for each company individually. Practical implications Small and middle-sized companies which still have no idea of how to implement an online marketing campaign or who still only use classical marketing methods should think about hiring online marketing specialists to stay competitive in this rapid changing environment. Originality / value The study shows how online marketing tools have to be used to be successful, but it also shows that exaggerated use of these tools could have the contrary effect. Every activity has to be well-planned and well-considered.
The theme of NICOM 2008 being held between January 9 to 11, 2008 is 'Strategies and Trends in Marketing: A New Economy Perspective'. The issues, challenges and dimensions of the emerging scenario are grouped into the following sub-themes. 'Marketing Information System' brings together scholarly contributions on Marketing Research and Analytics, Business Intelligence and Forecasting Tools, Data Mining in Marketing and Decision Support System, Knowledge Management and Environment Sensing for Marketing. The sub-theme 'Value Creation: New Paradigms' has deliberations on Marketing Innovations, Trends in Pricing Strategy, Diffusion of New Products and Marketing Mix Decisions. 'Value Delivery in Marketing' covers topics on Disintermediation, Re-intermediation, Managing Marketing Channels, Logistics and Technology and 3PL and 4PL. 'Managing Marketing Communication' looks at Managing Brands, Changing Face of Advertising, Marketing Communication on Internet, Managing Content and Blogging The New Marketing Tool. 'Marketing Metrics' gets together papers on measuring Performance, Expectations, Customer Satisfaction, Loyalty and Preferences, Awareness, Attitudes and Usage. 'Business Markets in New Economy' looks at Business Integration, Managing Suppliers, E-Marketplaces, Extended Organization and Managing Procurement. 'Marketing and Technology' debates on the issues in Process Automation, Enterprise Resource Planning, Customer Relationship Management, Managing Customer Data Bases, E-commerce and Technology, Customer Information Security, Retail and Technology and Managing Online Services. 'Interdisciplinary Studies' gives a platform for Cross Cultural Studies, Marketing of Financial Services, Marketing of Hospitality and Tourism, Marketing of Healthcare Services, Managing Services, Retail - the Changing Face and Ethical Issues in Marketing. This book is the result of publication of selected works out of over a hundred papers presented at the Conference. It is appropriately titled 'NEW AGE MARKETING: Emerging Realities'. It is divided into four parts in line with the theme and sub-themes of the Conference as follows: Part-A: Marketing and TechnologyPart-B: Value Creation and DeliveryPart-C: Changing Face of MarketingPart-D: Marketing Metrics
Technology Success Stories from Today's Visionaries
Author: Jessica Keyes
Publisher: John Wiley & Sons
Category: Business & Economics
This book demonstrates how businesses can take advantage of today's advanced technologies and emerging information technology trends. Includes formulas, case studies, and strategies that show managers how to follow in the footsteps of today's corporate visionaries from such companies as Hewlett-Packard, Sprint, and Digital.
Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through “Little Data”: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy
Wie Top-Firmen und Führungskräfte zum Erfolg inspirieren
Author: Simon Sinek
Publisher: Redline Wirtschaft
Category: Business & Economics
Am Beginn einer jeden Erfolgsgeschichte steht eine einfache Frage: Warum? Warum sind manche Organisationen profitabler als andere? Warum werden einige Führungskräfte von ihren Mitarbeitern mehr geschätzt und andere weniger? Warum sind manche Menschen in der Lage, immer und immer wieder erfolgreich zu sein? In seinem Bestseller, der nun zum ersten Mal in deutscher Sprache erscheint, zeigt Simon Sinek, dass erfolgreiche Persönlichkeiten wie Martin Luther King Jr. oder Steve Jobs alle nach demselben, natürlichen Muster dachten, handelten und kommunizierten. Am Anfang ihres Wirkens stand immer die Frage nach dem Warum. Mit diesem Ansatz schafften sie es, bedeutende Dinge zu vollbringen und darüber hinaus ihre Mitstreiter zu inspirieren. Sich an diesen Vorbildern orientierend, gibt Sinek in seinem Ratgeber nun Führungskräften, Unternehmen, aber auch Privatpersonen einen Leitfaden an die Hand, der zum endgültigen Erfolg verhilft. Dabei erklärt er das so erfolgreiche Muster, welches dem goldenen Schnitt ähnlich ist, und auf den drei elementaren Fragen basiert: Warum? Wie? Was? Dadurch eröffnen sich dem Leser völlig neue Möglichkeiten und er wird lernen, dass die Motivierung von Mitarbeitern viel zielführender ist als ihre Manipulation! Und dies geht ganz einfach: einfach »Warum?« fragen.
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.