INTERNATIONAL MARKETING, 8th Edition is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This comprehensive, thought-provoking text is the only one on the market that truly emphasizes global and cross-cultural issues as its core strength throughout each chapter. What better way to introduce your students to sociological concepts and applications than by invoking and instilling global issues. This text is the leader in the global perspective segment of the introduction to sociology market. Eleven of the sixteen chapters incorporate an example highlighting important and long-standing interconnections between the United States and some other country or countries. Five chapters highlight interconnections across national borders but in a more general way. Such extended examples mean that the core sociological concepts and theories are not presented in an encyclopedia-like way. Rather, the example becomes the vehicle for weaving together and applying key concepts and theories to issues confronting the United States and the world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This best-selling comprehensive book conveys the relevance of sociology by including a timely collection of theories, research, and examples--including its signature first-person accounts that open chapters. Experiences represented in these opening vignettes accurately mirror the richness and complexity of society, while also establishing the themes that are carried throughout the chapters. Author Diana Kendall's vivid, inviting writing style, emphasis on applications, eye for the most compelling current examples, and use of assignable photo essays and companion videos engage readers and further highlight sociology's relevance to all students. Now in its Ninth Edition, SOCIOLOGY IN OUR TIMES is acclaimed in the field for being the first textbook to integrate race, class, and gender issues, and for its thorough presentation of sociological theory, including contemporary perspectives such as feminism and postmodernism. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Give your students a text that will help them improve the lives of not only individual clients, but of entire communities, with Promoting Community Change. This text addresses the real world issues facing Canadian social work, human services, and community health professionals who want to take the theoretical discussion of community forward and realize tangible community changes. Students will learn to identify the issues related to change and discover exactly how they can become effective agents of change. The author team emphasizes the role a strengthened community can play in preventing and solving the problems that individuals and families commonly experience. Promoting Community Change teaches students how to organize empowering local actions bringing clients, families, and other community members into an active role in building a healthier community for themselves, their families, and their neighbours.
Examine the sociological meaning in Hurricane Katrina, same-sex marriage, the abuses at Abu Ghraib prison and scores of modern, compelling issues such as these in Andersen and Taylor's updated new edition of this easy-to-understand text. The book uses research and data to illustrate how class, race-ethnicity, gender, age, geographic residence, and sexual orientation relate to key sociological topics.. Andersen and Taylor inspire you to think for yourself about sociology with the book's "Debunking Society's
It's here: the third edition of the highly acclaimed guide to social sciences literature! Updated and expanded, this classic comprises more than 1,500 annotated citations, offering librarians and researchers fast and easy access to some of the best and most commonly used resources in the social sciences arena. The book also serves as a standard text in universities nationwide as it gives students a comprehensive overview of must-know reference sources in both print and electronic format. Prepared by leading subject specialist librarians and arranged by discipline, the book's 12 chapters cover general social sciences, political science, economics, business, history, law and justice, anthropology, sociology, education, psychology, geography, and communication. All chapters have been revised, the essays expanded, and the annotated lists of resources have been rewritten to incorporate the latest research findings and developments.