Author: Donis A. Dondis
Publisher: MIT Press
This primer is designed to teach students the interconnected arts of visualcommunication. The subject is presented, not as a foreign language, but as a native one that thestudent "knows" but cannot yet "read."
Author: James Elkins
What does it mean to be visually literate? Does it mean different things in the arts and the sciences? In the West, in Asia, or in developing nations? If we all need to become "visually literate," what does that mean in practical terms? The essays gathered here examine a host of issues surrounding "the visual," exploring national and regional ideas of visuality and charting out new territories of visual literacy that lie far beyond art history, such as law and chemistry. With an afterword by Christopher Crouch, this groundbreaking collection brings together the work of major art and visual studies scholars and critics to explore what impact the new concept of "visual literacy" will have on the traditional field of art history. Contributors: Matthias Bruhn, Vera Dünkel, Jonathan Crary, Christopher Crouch, Peter Dallow, James Elkins, Henrik Enquist, W.J.T. Mitchell, Richard K. Sherwin, Susan Shifrin, Jon Simons, Barbara Maria Stafford, William Washabaugh
Author: Christian Leborg
Publisher: Princeton Architectural Press
Both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design, this text deals with every imaginable visual concept, making it an indispensable reference for beginners and seasoned visual thinkers alike.
Advertising, Graphic Design, 3D Design and Motion Graphics from the School of Visual Arts, New York City
Author: Akiko Busch,Carin Goldberg
Category: Advertising layout and typography
The Senior Library was established by Richard Wilde, the chair of the graphic design and advertising department at the School of Visual Arts in New York. The intent of the Library was to showcase the best work done by the graduating seniors as well as to give a long-standing senior-portfolio teacher the opportunity (and gift) of designing the book with total creative freedom.
Author: Jo Anne Vasquez
Publisher: NSTA Press
Teaches educators how to help their students develop skills in interpreting photographs, charts, diagrams, figures, labels, and graphic symbols. --from publisher description
A Primer for Understanding and Using Research
Author: Jeffrey S. Beaudry,Lynne Miller
Publisher: Guilford Publications
Category: Social Science
Preparing students to become informed, critical consumers of research, this accessible text builds essential skills for understanding research reports, evaluating the implications for evidence-based practice, and communicating findings to different audiences. It demystifies qualitative, quantitative, and mixed methods designs and provides step-by-step procedures for judging the strengths and limitations of any study. Excerpts from real research reports are used as opportunities to develop methodological knowledge and practice analytic skills. Based on sound pedagogic principles, the text is structured for diverse learning styles: visual learners (concept maps, icons), active learners (building-block exercises and templates for writing), and story learners (examples, reading guides, and reflections). Pedagogical Features *Rubrics, checklists of steps to take, and reading guides that walk students through analyzing different types of research articles. *Journal abstracts with questions that home in on key aspects of a study. *Exemplars of each type of study, with descriptions of methodological and design choices. *End-of-chapter skills-building exercises that lead up to writing a research review essay. *Chapter appendices featuring sample responses to the exercises.
The Language of Art and Design
Author: Jesse Day
Publisher: Skyhorse Publishing, Inc.
Design students today are more visually literate than ever before, and their learning style naturally favors the visual over the textual. So why should they learn art and design theory from a traditional textbook? The only guide of its kind, Line Color Form offers a thorough introduction to design theory and terminology in a visually appealing and accessible format. With hundreds of illustrations and minimal text, this primer was created with visual learners in mind, making it ideal for art students as well as those for whom English is a second language. Each chapter focuses on a single aspect of visual composition, such as line, color, or material. After an illustrated discussion of fundamental vocabulary, the chapters move on to applications of the concepts covered. These applications are again demonstrated through images, including photographs, color wheels, significant works of art, and other visual aids. Each image is accompanied by a descriptive paragraph offering an example of how the vocabulary can be applied in visual analysis. The book culminates with a section on formal analysis, aimed at teaching readers how to express their observations in formal writing and critical discourse. With its emphasis on the visual, this unique guide is a highly effective learning tool, allowing readers to gain an ownership and mastery of terms that will benefit them academically and professionally. Whether you are a design educator, student, or professional, native or non-native English speaker, this bright and concise reference is a must.
Using Graphic Narratives to Teach Critical Visual Literacy
Author: Rachel Bailey Jones
Publisher: Peter Lang Pub Incorporated
<I>(Re)thinking Orientalism is a text that examines the visual discourse of Orientalism through the pedagogy of contemporary graphic narratives. Using feminist, critical race, and postcolonial theoretical and pedagogical lenses, the book uses visual discourse analysis and visual semiology to situate the narratives within Islamophobia and neo-Orientalism in the post-9/11 media context. In the absence of mainstream media that tells the complex stories of Muslim Americans and Muslims around the world, there has been a wave of publications of graphic narratives written and drawn from various perspectives that can be used to create curriculum that presents culture, religion, and experience from a multitude of perspectives. The book is an accessible, upper level undergraduate/graduate level text written to give readers insights into toxic xenophobia created through media representation. It provides a theoretical foundation for students to engage in critical analysis and production of visual media.
An Illustrated Handbook for Understanding Fundamental Design Principles
Author: Richard Poulin
Publisher: Rockport Pub
'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.
Redefining Literacy in a World of Screens
Author: Stephen Apkon
Publisher: Farrar, Straus and Giroux
Category: Language Arts & Disciplines
An urgent, erudite, and practical book that redefines literacy to embrace how we think and communicate now We live in a world that is awash in visual storytelling. The recent technological revolutions in video recording, editing, and distribution are more akin to the development of movable type than any other such revolution in the last five hundred years. And yet we are not popularly cognizant of or conversant with visual storytelling's grammar, the coded messages of its style, and the practical components of its production. We are largely, in a word, illiterate. But this is not a gloomy diagnosis of the collapse of civilization; rather, it is a celebration of the progress we've made and an exhortation and a plan to seize the potential we're poised to enjoy. The rules that define effective visual storytelling—much like the rules that define written language—do in fact exist, and Stephen Apkon has long experience in deploying them, teaching them, and witnessing their power in the classroom and beyond. In The Age of the Image, drawing on the history of literacy—from scroll to codex, scribes to printing presses, SMS to social media—on the science of how various forms of storytelling work on the human brain, and on the practical value of literacy in real-world situations, Apkon convincingly argues that now is the time to transform the way we teach, create, and communicate so that we can all step forward together into a rich and stimulating future.
Pedagogical Possibilities of Multimodal Literacy Engagement
Author: Alissa Burger
This collection highlights the diverse ways comics and graphic novels are used in English and literature classrooms, whether to develop critical thinking or writing skills, paired with a more traditional text, or as literature in their own right. From fictional stories to non-fiction works such as biography/memoir, history, or critical textbooks, graphic narratives provide students a new way to look at the course material and the world around them. Graphic novels have been widely and successfully incorporated into composition and creative writing classes, introductory literature surveys, and upper-level literature seminars, and present unique opportunities for engaging students’ multiple literacies and critical thinking skills, as well as providing a way to connect to the terminology and theoretical framework of the larger disciplines of rhetoric, writing, and literature.
The Selected Works of Allan Luke
Author: Allan Luke
Category: Language Arts & Disciplines
In the World Library of Educationalists series, international scholars themselves compile career-long collections of what they judge to be their finest pieces – extracts from books, key articles, salient research findings, major theoretical and/or practical contributions – so the world can read them in a single manageable volume. Readers will be able to follow the themes and strands of their work and see their contribution to the development of a field, as well as the development of the field itself. Allan Luke’s work on critical literacy, schooling, and equity has influenced the fields of literacy education, teacher education, educational sociology, and policy for over three decades. This volume brings together Allan Luke’s key writings on literacy and schooling. Chapters cover a range of topics and theories, including the development and application of a social and cultural analysis of literacy education and schooling; a primer on literacy as a social construction; classroom-based case studies of literacy teaching and learning; major theoretical and philosophic essays; practical programmatic work on school reform and enabling curriculum policies; and classroom approaches to teaching critical literacy and multiliteracies.
In Art, Science & Mathematics
Author: Krome Barratt
Publisher: Lyons Press
A thought-provoking classic examining key design principles.
Maximizing Visual Technologies
Author: Hai-Jew, Shalin
Publisher: IGI Global
"The information contained within this book will show that although the development and selection of instructional materials is generally done towards the end of the instructional design process, it must be viewed in a more inclusive way in that the visuals themselves may affect many other components of the educational design"--Provided by publisher.
A Guide for New Media Professionals
Author: Christopher R. Harris,Paul Martin Lester
Publisher: Allyn & Bacon
Category: Language Arts & Disciplines
Discusses important topics in the growing visual communication field. It is the first book to combine all of the information necessary to start anyone on a successful visual communication career. This book examines the historical context of visual journalism while providing insights into modern-day applications of media processes critical to the new media professional. It consolidates information from various sectors of graphics arts, and provides practical insight into the changing world of visual communications. Coverage of visual literacy, ethical considerations, reporting, writing, typography and graphic design is provided. The reader also receives important information on internet research, and is of value to anyone asked to create and use visual messages - including graphics, photography, Web design, typography, audio, and video. Anyone currently working in, or interested in building a career Visual Journalism, Visual Reporting, Photojournalism, Web Design, Multimedia, and Graphics & Design.
A Primer on Media, Identity, and the Evolution of Technology
Author: Susan Wiesinger,Ralph Beliveau
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Category: Digital media
The Internet, World Wide Web, and digital devices have fundamentally changed the way people communicate, affecting everything from business, to school, to family, to religion, to democracy. This textbook takes a well-rounded view of the evolution from media literacy to digital literacy to help students better understand the digitally filtered world in which they live. The text explores digital literacy through three lenses: - Historical: reviews snapshots of time and space to delineate how things were in order to lend context to how they are; - Cultural: explores how values and ideals are constructed and conveyed within a given cultural context - how humans absorb and share the informal rules and norms that make up a society; - Critical: illuminates how social changes - particularly rapid ones - can put certain people at a disadvantage. All three angles are helpful for better understanding the myriad ways in which our identities and relationships are being altered by technology, and what it means to be a citizen in a society that has become individualized and is in constant flux. Written in a conversational and approachable style, the text is easy to navigate, with short chapters, short paragraphs, and bullet points. Comics and images illustrate complex topics and add visual interest. The text is ideal for media literacy, digital information literacy, and technology courses that seek to integrate human impact into the mix. It is also a good starting point for anyone wanting to know more about the impact of communication technologies on our lives.