A Practical Guide to Data Mining for Business and Industry

Author: Andrea Ahlemeyer-Stubbe,Shirley Coleman

Publisher: John Wiley & Sons

ISBN: 1118763378

Category: Mathematics

Page: 328

View: 639

Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile reference book, allowing readers to look for specific methods as well as for specific applications. The book is formatted to allow statisticians, computer scientists, and economists to cross-reference from a particular application or method to sectors of interest.

A Practical Guide to Data Mining for Business and Industry

Author: Andrea Ahlemeyer-Stubbe,Shirley Coleman

Publisher: John Wiley & Sons

ISBN: 1118763726

Category: Mathematics

Page: 328

View: 7640

Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile reference book, allowing readers to look for specific methods as well as for specific applications. The book is formatted to allow statisticians, computer scientists, and economists to cross-reference from a particular application or method to sectors of interest.

A Practical Guide to Data Mining for Business and Industry

Author: Andrea Ahlemeyer-Stubbe,Shirley Coleman

Publisher: John Wiley & Sons

ISBN: N.A

Category: Business & Economics

Page: 324

View: 2425

Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile reference book, allowing readers to look for specific methods as well as for specific applications. The book is formatted to allow statisticians, computer scientists, and economists to cross-reference from a particular application or method to sectors of interest.

Handbook of Statistical Analysis and Data Mining Applications

Author: Robert Nisbet,Gary Miner,Ken Yale

Publisher: Elsevier

ISBN: 0124166458

Category: Mathematics

Page: 822

View: 6361

Handbook of Statistical Analysis and Data Mining Applications, Second Edition, is a comprehensive professional reference book that guides business analysts, scientists, engineers and researchers, both academic and industrial, through all stages of data analysis, model building and implementation. The handbook helps users discern technical and business problems, understand the strengths and weaknesses of modern data mining algorithms and employ the right statistical methods for practical application. This book is an ideal reference for users who want to address massive and complex datasets with novel statistical approaches and be able to objectively evaluate analyses and solutions. It has clear, intuitive explanations of the principles and tools for solving problems using modern analytic techniques and discusses their application to real problems in ways accessible and beneficial to practitioners across several areas—from science and engineering, to medicine, academia and commerce. Includes input by practitioners for practitioners Includes tutorials in numerous fields of study that provide step-by-step instruction on how to use supplied tools to build models Contains practical advice from successful real-world implementations Brings together, in a single resource, all the information a beginner needs to understand the tools and issues in data mining to build successful data mining solutions Features clear, intuitive explanations of novel analytical tools and techniques, and their practical applications

Business Intelligence in Plain Language

A Practical Guide to Data Mining and Business Analytics

Author: Jeremy M. Kolb

Publisher: CreateSpace

ISBN: 9781479324187

Category: Business intelligence

Page: 66

View: 3596

One day a man walked into Asgard Inc. and changed the company forever. Unlike anyone who came before, he remembered and understood data as naturally as a fish swims in water. The CEO was shocked at how well the man knew the company. He started posing questions to this man. Who are my best customers? Why is this product struggling? Where is my greatest growth happening? The man answered these and more. Using his understanding of data, he identified key new markets, he discovered the best places to invest capital, and he even predicted the future. Overnight Asgard Inc. changed. Where before the CEO relied on limited information and gut feelings, now true knowledge guided his actions. The CEO took the man's hand in gratitude and asked, "Who are you?" and he replied, "I am Business Intelligence." Business Intelligence(BI) is shrouded in mystery for a lot of us but it doesn't need to stay that way. Business Intelligence in Plain Language is a systematic exploration of this complicated tool. I'll teach you about what it does, how it works, and most importantly how you can benefit from it. In this book you will learn about: Business Intelligence Data Mining Data Warehousing Data Discovery Big Data Outlier Detection Pattern Recognition Predictive Modeling Data Transformation and much more This book is your practical guide to understanding and implementing Business Intelligence.

Data Mining for Managers

How to Use Data (Big and Small) to Solve Business Challenges

Author: R. Boire

Publisher: Springer

ISBN: 1137406194

Category: Business & Economics

Page: 242

View: 8242

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

Data Mining and Business Intelligence

A Guide to Productivity

Author: Stephan Kudyba,Richard Hoptroff

Publisher: IGI Global

ISBN: 9781930708037

Category: Computers

Page: 166

View: 8900

Annotation Provides an overview of data mining technology and how it is applied in a business environment. Material is not written in a technical style, but rather addresses the applied methodology behind implementing data mining techniques in the corporate environment. Explains how the technology evolved, overviews the methodologies that comprise the data mining spectrum, and looks at everyday business applications for data mining, in areas such as marketing and advertising promotions and pricing policies using econometric-based modeling, and using the Internet to help improve an organization's performance. Kudyba is an economic consultant. Hoptroff is an independent consultant with experience in data mining software. Annotation c. Book News, Inc., Portland, OR (booknews.com).

Making Sense of Data

A Practical Guide to Exploratory Data Analysis and Data Mining

Author: Glenn J. Myatt

Publisher: John Wiley & Sons

ISBN: 0470101016

Category: Mathematics

Page: 288

View: 7542

Mining Your Own Business

A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics

Author: Jeff Deal,Gerhard Pilcher

Publisher: N.A

ISBN: 9780996712101

Category:

Page: N.A

View: 1065

Practical guide for organization leaders, top-level executives. Industry experts explain in clear, understandable English. What data mining and predictive analytics are

Java Data Mining: Strategy, Standard, and Practice

A Practical Guide for Architecture, Design, and Implementation

Author: Mark F. Hornick,Erik Marcadé,Sunil Venkayala

Publisher: Elsevier

ISBN: 9780080495910

Category: Computers

Page: 544

View: 4141

Whether you are a software developer, systems architect, data analyst, or business analyst, if you want to take advantage of data mining in the development of advanced analytic applications, Java Data Mining, JDM, the new standard now implemented in core DBMS and data mining/analysis software, is a key solution component. This book is the essential guide to the usage of the JDM standard interface, written by contributors to the JDM standard. Data mining introduction - an overview of data mining and the problems it can address across industries; JDM's place in strategic solutions to data mining-related problems JDM essentials - concepts, design approach and design issues, with detailed code examples in Java; a Web Services interface to enable JDM functionality in an SOA environment; and illustration of JDM XML Schema for JDM objects JDM in practice - the use of JDM from vendor implementations and approaches to customer applications, integration, and usage; impact of data mining on IT infrastructure; a how-to guide for building applications that use the JDM API Free, downloadable KJDM source code referenced in the book available here

Cluster Analysis and Data Mining

An Introduction

Author: Ronald S. King

Publisher: Stylus Publishing, LLC

ISBN: 1942270135

Category: Computers

Page: 300

View: 1500

Cluster analysis is used in data mining and is a common technique for statistical data analysis used in many fields of study, such as the medical & life sciences, behavioral & social sciences, engineering, and in computer science. Designed for training industry professionals or for a course on clustering and classification, it can also be used as a companion text for applied statistics. No previous experience in clustering or data mining is assumed. Informal algorithms for clustering data and interpreting results are emphasized. In order to evaluate the results of clustering and to explore data, graphical methods and data structures are used for representing data. Throughout the text, examples and references are provided, in order to enable the material to be comprehensible for a diverse audience. A companion disc includes numerous appendices with programs, data, charts, solutions, etc. eBook Customers: Companion files are available for downloading with order number/proof of purchase by writing to the publisher at [email protected] FEATURES *Places emphasis on illustrating the underlying logic in making decisions during the cluster analysis *Discusses the related applications of statistic, e.g., Ward’s method (ANOVA), JAN (regression analysis & correlational analysis), cluster validation (hypothesis testing, goodness-of-fit, Monte Carlo simulation, etc.) *Contains separate chapters on JAN and the clustering of categorical data *Includes a companion disc with solutions to exercises, programs, data sets, charts, etc.

Data Mining Techniques in CRM

Inside Customer Segmentation

Author: Konstantinos K. Tsiptsis,Antonios Chorianopoulos

Publisher: John Wiley & Sons

ISBN: 1119965454

Category: Computers

Page: 372

View: 5830

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Data Mining and Statistics for Decision Making

Author: Stéphane Tufféry

Publisher: John Wiley & Sons

ISBN: 9780470979280

Category: Computers

Page: 716

View: 5542

Data mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is the ideal tool for such an extraction of knowledge. Data mining is usually associated with a business or an organization's need to identify trends and profiles, allowing, for example, retailers to discover patterns on which to base marketing objectives. This book looks at both classical and recent techniques of data mining, such as clustering, discriminant analysis, logistic regression, generalized linear models, regularized regression, PLS regression, decision trees, neural networks, support vector machines, Vapnik theory, naive Bayesian classifier, ensemble learning and detection of association rules. They are discussed along with illustrative examples throughout the book to explain the theory of these methods, as well as their strengths and limitations. Key Features: Presents a comprehensive introduction to all techniques used in data mining and statistical learning, from classical to latest techniques. Starts from basic principles up to advanced concepts. Includes many step-by-step examples with the main software (R, SAS, IBM SPSS) as well as a thorough discussion and comparison of those software. Gives practical tips for data mining implementation to solve real world problems. Looks at a range of tools and applications, such as association rules, web mining and text mining, with a special focus on credit scoring. Supported by an accompanying website hosting datasets and user analysis. Statisticians and business intelligence analysts, students as well as computer science, biology, marketing and financial risk professionals in both commercial and government organizations across all business and industry sectors will benefit from this book.

Practical Data Science

A Guide to Building the Technology Stack for Turning Data Lakes into Business Assets

Author: Andreas François Vermeulen

Publisher: Apress

ISBN: 148423054X

Category: Computers

Page: 805

View: 2074

Learn how to build a data science technology stack and perform good data science with repeatable methods. You will learn how to turn data lakes into business assets. The data science technology stack demonstrated in Practical Data Science is built from components in general use in the industry. Data scientist Andreas Vermeulen demonstrates in detail how to build and provision a technology stack to yield repeatable results. He shows you how to apply practical methods to extract actionable business knowledge from data lakes consisting of data from a polyglot of data types and dimensions. What You'll Learn Become fluent in the essential concepts and terminology of data science and data engineering Build and use a technology stack that meets industry criteria Master the methods for retrieving actionable business knowledge Coordinate the handling of polyglot data types in a data lake for repeatable results Who This Book Is For Data scientists and data engineers who are required to convert data from a data lake into actionable knowledge for their business, and students who aspire to be data scientists and data engineers

Data Science for Business

What You Need to Know about Data Mining and Data-Analytic Thinking

Author: Foster Provost,Tom Fawcett

Publisher: "O'Reilly Media, Inc."

ISBN: 144937428X

Category: Computers

Page: 414

View: 7146

Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today. Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making. Understand how data science fits in your organization—and how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you’re to gain real value Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates

Machine Learning and Data Mining for Computer Security

Methods and Applications

Author: Marcus A. Maloof

Publisher: Springer Science & Business Media

ISBN: 1846282535

Category: Computers

Page: 210

View: 7680

"Machine Learning and Data Mining for Computer Security" provides an overview of the current state of research in machine learning and data mining as it applies to problems in computer security. This book has a strong focus on information processing and combines and extends results from computer security. The first part of the book surveys the data sources, the learning and mining methods, evaluation methodologies, and past work relevant for computer security. The second part of the book consists of articles written by the top researchers working in this area. These articles deals with topics of host-based intrusion detection through the analysis of audit trails, of command sequences and of system calls as well as network intrusion detection through the analysis of TCP packets and the detection of malicious executables. This book fills the great need for a book that collects and frames work on developing and applying methods from machine learning and data mining to problems in computer security.

Predictive Data Mining

A Practical Guide

Author: Sholom M. Weiss,Nitin Indurkhya

Publisher: Morgan Kaufmann

ISBN: 9781558604032

Category: Computers

Page: 228

View: 3045

This book presents a unified view of data mining, drawing from statistics, machine learning, and databases and focuses on the preparation of data and the development of an overall problem-solving strategy. It will interest researchers, programmers, and developers in knowledge discovery and data mining in the disciplines of AI, software engineering, and databases.

Business Modeling and Data Mining

Author: Dorian Pyle

Publisher: Elsevier

ISBN: 9780080500454

Category: Computers

Page: 650

View: 5332

Business Modeling and Data Mining demonstrates how real world business problems can be formulated so that data mining can answer them. The concepts and techniques presented in this book are the essential building blocks in understanding what models are and how they can be used practically to reveal hidden assumptions and needs, determine problems, discover data, determine costs, and explore the whole domain of the problem. This book articulately explains how to understand both the strategic and tactical aspects of any business problem, identify where the key leverage points are and determine where quantitative techniques of analysis -- such as data mining -- can yield most benefit. It addresses techniques for discovering how to turn colloquial expression and vague descriptions of a business problem first into qualitative models and then into well-defined quantitative models (using data mining) that can then be used to find a solution. The book completes the process by illustrating how these findings from data mining can be turned into strategic or tactical implementations. · Teaches how to discover, construct and refine models that are useful in business situations · Teaches how to design, discover and develop the data necessary for mining · Provides a practical approach to mining data for all business situations · Provides a comprehensive, easy-to-use, fully interactive methodology for building models and mining data · Provides pointers to supplemental online resources, including a downloadable version of the methodology and software tools.

Data Mining For Dummies

Author: Meta S. Brown

Publisher: John Wiley & Sons

ISBN: 1118893166

Category: Computers

Page: 408

View: 8499

Delve into your data for the key to success Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome. Data Mining for Dummies shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs. In this book, you'll learn the hows and whys of mining to the depths of your data, and how to make the case for heavier investment into data mining capabilities. The book explains the details of the knowledge discovery process including: Model creation, validity testing, and interpretation Effective communication of findings Available tools, both paid and open-source Data selection, transformation, and evaluation Data Mining for Dummies takes you step-by-step through a real-world data-mining project using open-source tools that allow you to get immediate hands-on experience working with large amounts of data. You'll gain the confidence you need to start making data mining practices a routine part of your successful business. If you're serious about doing everything you can to push your company to the top, Data Mining for Dummies is your ticket to effective data mining.