Nancy Reagin analyzes the rhetoric, strategies, and programs of more than eighty bourgeois women's associations in Hanover, a large provincial capital, from the Imperial period to the Nazi seizure of power. She examines the social and demographic foundations of the Hanoverian women's movement, interweaving local history with developments on the national level. Using the German experience as a case study, Reagin explores the links between political conservatism and a feminist agenda based on a belief in innate gender differences. Reagin's analysis encompasses a wide variety of women's organizations--feminist, nationalist, religious, philanthropic, political, and professional. It focuses on the ways in which bourgeois women's class background and political socialization, and their support of the idea of 'spiritual motherhood,' combined within an antidemocratic climate to produce a conservative, maternalist approach to women's issues and other political matters. According to Reagin, the fact that the women's movement evolved in this way helps to explain why so many middle-class women found National Socialism appealing.
Inhaltsangabe:Abstract: In these times of rapid increase of internet usage, the question arises for multinational companies (MNCs) whether to standardise or adapt their internet presence to different cultural groupings or even subcultures. The overall target of this research is therefore to assist MNCs by producing recommendations concerning the promotion of products and services for a particular transnational consumer group. Therefore, country-specific websites of companies rooted in different cultural origins are selected for this research, namely EgyptAir, Mercedes-Benz and SonyEricsson. This analysis follows the inductive research approach embedding elements of an ethnographic and exploratory research method. The main part of the empirical study is conducted by means of an online-behaviourist questionnaire following the quantitative research approach and complementary a culture-related questionnaire following the qualitative research approach. The sample size is composed of Egyptian students from the Misr International University in Cairo and German students from Heilbronn University forming the selected samples. Even though Egypt is a developing country and Germany an industrialised one, the samples are comparable due to the similar social and educational backgrounds. The research results are applied to the lifestyle typology segmentation method, namely the Euro-Social-Styles of the GfK thus creating a new model of six lifestyle typologies in which the two samples are categorised. It is revealed by the main findings that the respective companies deal despite the different nationalities of the samples, with a transnational consumer group which is characterised by a relative homogeneity. Nevertheless, not all values and traits are similar within this consumer group and it therefore requires a certain degree of adaptation of marketing activities. It was possible to identify within the scope of this research that, in general, companies enjoying a high brand awareness and reputation are not exposed to the urge of adaptation, especially when selling culture-free products and services. Finally, one should continuously bear in mind that generalisations must not be made at any stage. Moreover, due to the small sample size, this research only represents a starting point for further research. Inhaltsverzeichnis:Table of Contents: 1.INTRODUCTION3 1.1Background of the Thesis3 1.2Objectives and Roadmap of the Thesis4 2.METHODOLOGY7 2.1The [...]
While much research has been done on experiential learning opportunities in study abroad settings, there are fewer publications devoted to experiential learning in the domestic context. This volume aims to fill that gap by providing a collection of chapters highlighting research-based innovations in experiential learning in domestic settings. The book focuses on three experiential learning contexts: community engagement experiences, professional engagement experiences and other unique experiential contexts such as language camps and houses. The collection focuses on the US context but the research projects and curricular innovations described here can serve as models for educators working in other local contexts and will encourage interested practitioners to explore experiential learning opportunities in their local areas. It will also provide the reader with a better understanding of this growing field of inquiry and should appeal to graduate students and researchers who are interested in experiential language learning.