This book constitutes the thoroughly refereed post-workshop proceedings of the Second International Symposium, SETE 2017, held in conjunction with ICWL 2017, Cape Town, South Africa, in September 2017. The 52 full and 13 short papers were carefully reviewed and selected from 123 submissions. This symposium attempts to provide opportunities for the crossfertilization of knowledge and ideas from researchers in diverse fields that make up this interdisciplinary research area.
The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.
Continuing its calling to define the field and where it is going, the Second Edition of this landmark handbook brings up to date its comprehensive reportage of scholarly developments and school curriculum initiatives worldwide, providing a panoramic view of the state of curriculum studies globally. Its international scope and currency and range of research and theory reflect and contribute significantly to the ongoing internationalization of curriculum studies and its growth as a field worldwide. Changes in the Second Edition: Five new or updated introductory chapters pose transnational challenges to key questions curriculum research addresses locally. Countries absent in the First Edition are represented: Chile, Colombia, Cypress, Ethiopia, Germany, Iran, Luxembourg, Nigeria, Peru, Poland, Portugal, Singapore, South Africa, Spain, and Switzerland. 39 new or updated chapters on curriculum research in 34 countries highlight curriculum research that is not widely known in North America. This handbook is an indispensable resource for prospective and practicing teachers, for curriculum studies scholars, and for education students around the world.
Maria Virvou,Fumihiro Kumeno,Konstantinos Oikonomou
Proceedings of the 12th Joint Conference on Knowledge-Based Software Engineering (JCKBSE 2018) Corfu, Greece
Author: Maria Virvou,Fumihiro Kumeno,Konstantinos Oikonomou
This book summarizes the new research results presented at the 12th Joint Conference on Knowledge-Based Software Engineering (JCKBSE 2018), which took place on August 27–30, 2018 on the island of Corfu, Greece. The JCKBSE is a well-established international biennial conference that focuses on the applications of Artificial Intelligence in Software Engineering. The JCKBSE 2018 was organized by the Department of Informatics of the University of Piraeus, the Department of Computer and Information Engineering of Nippon Institute of Technology, and the Department of Informatics of Ionian University. The book will benefit not only experts and researchers in the field of (Knowledge-Based) Software Engineering, but also general readers in the fields of Artificial Intelligence, Computational Intelligence and Computer Science who wish to learn more about the field of (Knowledge-Based) Software Engineering and its applications. An extensive list of bibliographic references at the end of each paper encourages readers to probe further into the application areas that interest them most.
Third International Conference, LCT 2016, Held as Part of HCI International 2016, Toronto, ON, Canada, July 17-22, 2016, Proceedings
Author: Panayiotis Zaphiris,Andri Ioannou
This book constitutes the refereed proceedings of the Third International Conference on Learning and Collaboration Technologies, LCT 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, in Toronto, Canada, in July 2016, in conjunction with 14 thematically similar conferences. The 1287 papers presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. The papers cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The papers included in this volume are organized in the following thematic sections: instructional design; interaction techniques and platforms for learning; learning performance; web-based, mobile and ubiquitous learning; intelligent learning environments; learning technologies; collaboration technologies; and cultural and social aspects of learning and collaboration technologies.
Publisher: Macmillan International Higher Education
Feedback from users of the Student's Guide to Writing suggested that some students find it hard to make time to read a book from cover to cover, and need a quick, problem-solving approach to improving their writing. This is what is offered in Peck and Coyle's new book Write it Right. Write it Right offers advice in short 'modules' which target particular tasks (such as applications or essays) or common problems (like punctuation). It will be ideal for students who are short of time, but nevertheless want to improve their writing.
A Top Private College Counselor Reveals the Secrets, Lies, and Tricks of the College Admissions Process
Author: Andrew Allen
Category: Study Aids
True or False: Princeton's Director of Admissions hacked into Yale's secured admissions website to find out who Yale had accepted and rejected. Boston College's average SAT score is up to 1370 and Boston University's average SAT score is up to 1320. Carnegie Mellon offers spots on a priority wait-list to students who send in cash and most of these students get admitted. Well, it's all true. An FBI investigation traced Yale's hacked website back to the computer of Princeton's Director of Admissions, Stephen LeMenager. Boston College's average SAT score is the same as Cornell's and close to Penn's (both Ivies). Carnegie Mellon does have a "priority" wait-list-it costs $400 to be on it and the admissions rate is 95%. Welcome to the circus. Dazed and Confused. Students see the college list published by their high school's guidance department listing every acceptance and rejection from the prior year. Next to each entry is a GPA, a SAT score and the number of AP classes taken. The list is usually ordered from highest to lowest GPA. The first entry: 4.19 (unweighted), 1430 SAT, 7 AP classes, Princeton-rejected, Yale-rejected, Harvard-rejected, Stanford-rejected, Columbia-rejected, Vassar-accepted. Ouch. Scan down the list looking for Yale. Did anyone get into Yale last year? Down at the ninth entry: 3.93, 1450 SAT, 6 AP classes, Brown-accepted, Yale-accepted, Georgetown-accepted. Okay, anyone else? Scan down to the twenty-second entry: 3.88, 1560 SAT, 7 AP classes, Yale-accepted, Duke-accepted, William and Mary-rejected. This doesn't make any sense, thinks the student. Many of the students with the best grades didn't get into any top colleges and still others were rejected at colleges ranked lower than the colleges to which they were accepted. Welcome to the world of college admissions. Ever wondered what a private counselor tells an Upper East Side family for $10,000? The secrets are in College Admissions Trade Secrets. College Admissions Trade Secrets is a straight forward guide to: Top 7 Lies Colleges Tell The Real Scoop Behind Acceptance Rates Things That Really Matter When Comparing Colleges How to Write a Great Essay and Prep for a Great Interview Common Mistakes that Result in Rejection Last Minute Tips for Seniors A Scandalous Examination of Harvard's Course Catalogue, Penn's View Book, and NYU's Faculty How Anyone Can Avoid Being in the Pool of Applicants with the Lowest Acceptance Rate
Sams Teach Yourself EJB in 21 Days introduces the development and deployment aspects of EJB, the fastest growing standards in developing Java applications in and enterprise environment. EJBs are, functionally, distributed network aware components for developing secure, scalable, transactional, and multi-user components in a J2EE environment. Sams Teach Yourself EJB in 21 Days covers the new features of EJB 2.0, such as local interface, CMP, and CMR. It provides hands-on examples based on practical solutions found in the industry. Tips and best practices give beginners an edge to avoid repeated mistakes. The review questions provide the reader with a study guide. Source code for a complete credit approval process in a transactional e-Commerce environment is provided.
United States. Foreign Broadcast Information Service
A Manual for Writing Grammatically Correct Persuasive Business Emails
Author: Dorothy Zemach,Chuck Sandy
Publisher: Wayzgoose Press
Category: Foreign Language Study
Curious as to why no one has claimed their UK lotto winnings from you? Why no one wants to call about the box of cash valued at Seven million five hundred thousand Dollars US (7,500,000.00 Dollars)? Why no one is responding to your PASSIONATE REQUEST FOR JOINT MUTUAL INVESTMENTS BENEFITS? If so, this book is for you. Every day, it seems, we get heart-breaking emails like this one: I see know reasons why you are been so skeptical about your bank draft presently in our custody. We can tell you why. It's your English. Your English is ... bad. Inaccurate. Ungrammatical. Inappropriate. While this book is not written for scammers, its purpose is to help you avoid writing like a scammer and having your business letter wind up in someone's junk mail folder. No one wants that. What you want is to have your business letters read and acted upon - because you're in business. English for Scammers analyzes common mistakes, drawn from genuine correspondence, and tells you how to improve your writing so that it is appropriate for standard business letters written in English. Each unit contains exercises and an answer key. A final exam at the end offers a comprehensive review of all topics. Topics include: * Proper forms of address * Openings and closings * Spelling * Punctuation and capitalization * HOW MANY CAPITAL LETTERS ARE TOO MANY * Basic grammatical constructions * Common sentence patterns for business letters* Appropriate tone and register * When it is advisable to refer to your esophageal cancer; your religious faith; your charitable intentions; your connections with the UN, plane crash victims, and dead lottery winners; and more Use English for Scammers to hone your 419 letters - or even to write honest, clear, direct business correspondence. The choice, dear readers, is yours.
Tis handbook has three primary objectives : (?) to give the project managers gu- ance to avoid con?icts in project execution and to understand the procedures in case of legal proceedings, (?) to give lawyers the understanding of the technical problems in project management, and (?) to give students an introduction into the technical and legal aspects of managing big international projects. Te case studies and qu- tions at the end of each chapter are especially directed to the student and the young project managers, who try to enter the ever more complicated world of managing international projects. Tis book does not try to give legal advice, but it tries to help engineers and project managers how to thoroughly plan their project in order to avoid con?icts during execution. In this way it also helps lawyers to better understand their clients, when they have to defend them in con?icts regarding big international projects. Te authors’ many years of experience in managing international projects on one side and in assisting as experts and monitors of litigation on the other side have led them to write this book and thus to help other project managers avoid the mistakes that they themselves and other project managers have made in the past.
Andrew R. Thomas,Nicolae Alexandru Pop,Ana Maria Iorga,Cristian Ducu
Implications for Market Research and Business Practice
Author: Andrew R. Thomas,Nicolae Alexandru Pop,Ana Maria Iorga,Cristian Ducu
Category: Business & Economics
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers’ consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.