The 50 most mindblowing ideas in neuroscience, each explained in half a minute
Author: Anil Seth
Publisher: Icon Books Ltd
Are we all at the mercy of our brain chemistry? Do you think that the amygdala and the hippocampus are fantastical sea monsters? What can an MRI scan tell us? Could you explain to dinner-party guests why we don’t giggle when we tickle ourselves? 30-Second Brain is here to fill your mind with the science of exactly what’s happening inside your head. Using no more than two pages, 300 words and an illustration, this is the quickest way to understand the wiring and function of the most complex and intricate mechanism in the human body. Discover how the networks of 90 billion nerve cells work together to produce perception, action, cognition and emotion. Explore how your brain defines your personality, and what it gets up to while you are asleep. Illustrated with mind-bending graphics and supported by biographies of pioneers in the field of neuroscience, it’s the book to get your grey matter thinking about your grey matter.
The 50 most important ideas in the study of being human, each explained in half a minute
Author: Simon Underdown
Publisher: Ivy Press
Category: Social Science
Who are we? What is it about our species that sets us apart from every other living creature, past and present, on this planet? These are perennially compelling questions about human evolution and development that continue to cudgel the best brains on earth. Anthropology seeks to understand the roots of our common humanity, the diversity of cultures and world-views, and the organisation of social relations and practices. If you only have 30 seconds, that is enough time – by reading this book – to meet the ancestors and master the basic ideas, personalities, controversies and future directions of the study of humankind.
The 50 Most Thought-provoking Philosophies, Each Explained in Half a Minute
Author: Stephen Law
Publisher: Icon Books Ltd
A full-colour illustrated tour through philosophy’s most famous – and most mind-bending – ideas I Think Therefore I Am, Existentialism, Dialectical Materialism? The Socratic Method and Deconstruction? Sure, you know what they all mean. That is, you’ve certainly heard of them. But do you know enough about them to join a dinner party debate or dazzle the bar with your knowledge? 30-SECOND PHILOSOPHIES takes a revolutionary approach to getting a grip on the 50 most significant schools of philosophy. The book challenges leading thinkers to quit fretting about the meaning of meaning for a while and explain the most complex philosophical ideas – using nothing more than two pages, 300 words, and a metaphorical image. Here, in one unique volume, you have the chance to pick the potted brains of our leading philosophers and understand complex concepts such as Kant’s Categorical Imperative without ending up in a darkened room with an ice pack on your head.
50 key notions, fields, and events in the rise of intelligent machines, each explained in half a minute
Author: Luis de Miranda
Publisher: Ivy Press
Category: Technology & Engineering
This comprehensive presentation of the core concepts and historical landmarks in robotics and artificial intelligence is a must-read for those who want to understand the important changes happening now in our everyday lives, in the workplace, and in our minds and bodies. What is deep in “deep learning”? Can artificial intelligence really think? What will robots really look like in the near future? Is there a new class divide between those who understand technology and those who fear it? A clear and exhaustive introduction for non-specialists, 30-Second AI & Robotics will help the reader to navigate the world of ubiquitous computers, smart cities, and collaborative robots. At last, an optimistic and friendly book about our human possibilities in the time of automata.
If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. You’ll find 72 posts from successful entrepreneurs and venture capitalists, such as Fred Wilson, Steve Blank, Ash Maurya, Joel Spolsky, and Ben Yoskovitz. They cover a wide range of topics essential to your startup’s success, including: Management tasks: Engineering, product management, marketing, sales, and business development Organizational issues: Cofounder tensions, recruiting, and career planning Funding: The latest developments in capital markets that affect startups Divided into 13 areas of focus, the book’s contributors explore the metrics you need to run your startup, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. And that’s just for starters.
When it comes to big science, very few things are conclusively known. From Quantum Mechanics to Natural Selection, what we have instead are theories - ideas explain why things happen the way they do. We don't know for certain these are correct - no one ever saw the Big Bang - but with them we can paint beautiful, breathtaking pictures of everything from human behaviour to what the future may hold. Profiling the key scientists behind each theory, "30-Second Theories" presents each entry in a unique, eye-catching full-colour design, with thought-provoking extras and stylish illustrations. It is essential for anyone keen on expanding their mind with science's most thrilling ideas.
Henry Bournes scientific career spanned four decades of rapidly expanding progress in experimental biology, accelerated by the DNA revolution of the 1980s. Ambition and Delight shows how the unique personalities, joys, and sorrows of individual scientists shape their science. Their discoveries are driven by warm cooperation and painful competition, combined with the viscerally satisfying delight of solving natures puzzles.
For a period of some fifteen years following completion of my internship training in clinical psychology (1950-1951) at the Washington University School of Medicine and my concurrent successful navigation through that school's neuroanatomy course, clinical work in neuropsychology for me and the psychologists of my generation consisted almost exclusively of our trying to help our physician colleagues differentiate patients with neurologic disorders from those with psychiatric disorders. In time, experience led all of us from the several disciplines involved in this enterprise to the conclusion that the crude diagnostic techniques available to us circa 1945-1965 had garnered little valid information on which to base such complex, differential diagnostic decisions. It now is gratifying to look back and review the remarkable progress that has occurred in the field of clinical neuropsychology in the four decades since I was a graduate student. In the late 1940s such pioneers as Ward Halstead, Alexander Luria, George Yacorzynski, Hans-Lukas Teuber, and Arthur Benton already were involved in clinical studies that, by the late 1960s, would markedly have improved the quality of clinical practice. However, the only psychological tests that the clinical psychologist of my immediate post Second Wodd War generation had as aids for the diagnosis of neurologically based conditions involving cognitive deficit were such old standbys as the Wechsler-Bellevue, Rorschach, Draw A Person, Bender Gestalt, and Graham Kendall Memory for Designs Test.
The 50 Most Thought-Provoking Economic Theories, Each Explained in Half a Minute
Author: Donald Marron
Publisher: Icon Books Ltd
Category: Business & Economics
Keynesian Economics, Free Market Capitalism, Monetarism, Game Theory and the Invisible Hand. Sure, you know what they mean. That is, you've certainly heard of them. But do you know enough about these economic theories to join a dinner party debate or dazzle the bar with your financial knowledge? 30 Second Economics takes the top 50 economic theories, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words and one picture. Economics will suddenly seem a lot more fun than the economy, and make a lot more sense, and along the way you'll meet founding fathers of modern economics such as Adam Smith, David Ricardo and Alfred Marshall. From Marxism to Mercantilism, plus everything in between, this is the ultimate 'crash' course in economic theory.